Xinhua News Agency, Harbin, February 13th Title: Follow Asian Winter to travel "Erbin" becomes "international shore".

Xinhua News Agency reporter Yang Siqi

Bar the Songhua River, the Harbin Asian Winter Conference is coming to an end, but the "hot" brought by the Asian Winter Conference is still hot.

"Actually, I think I have been in 'Erbin' for a long time. Asian Winter will ask us to 'leave it and buy the tickets for the game in advance." Chen Linji, a family of three from Zhejiang, came to Harbin with friends to experience the confrontation and passion of ice and snow sports in the field of the men's ice hockey semi-finals of the Asian Winter Games. They will also check in one of popular scenic spots such as the Ice and Snow World, the Siberian Tiger Forest Garden, and the Chinese Baroque Historical and Cultural Protection District.

Two tourists took photos in front of the snow sculptures of the Asian Winter Games mascot in the Harbin Ice and Snow World. Photo by Xinhua News Agency reporter Yang Siqi

As soon as tickets to the Asian Winter Games were launched, they triggered a rush to buy. "The tickets for this game are 120 yuan, and the round-trip air tickets from Hangzhou to Harbin are 1,600 yuan per person, and a stay of 500 yuan per night. In addition to tasting delicious food and buying cultural and creative products, roughly, this trip will definitely cost more than 10,000 yuan in six days and five nights." Chen Linji said with a smile, "Make some small contribution to the revitalization of the Northeast."

The Harbin citizen Gao Yunzhuo is also lucky. "As soon as I saw the news of the issuance, I immediately stared at it and spent more than 1,500 yuan to buy 4 tickets." On February 10, at the Speed ​​Skating Hall of the Heilongjiang Provincial Ice Training Center, she witnessed the Chinese team's three gold medals. "This ticket contains too much gold!"

The audience seats at the figure skating arena of the Asian Winter Games are full. Photo by Xinhua News Agency reporter Yang Siqi

Because of sports events, I went to a city; participated in a game, and played all over the city. At present, "traveling with the event" is included in the "grass-planting list" for more and more people to relax and relax. The Harbin Asian Winter Conference not only promotes the development of ice and snow sports, but also injects "ice power" into the tourism industry in the local and wider regions.

This ice and snow season, "China Travel" and "Next Stop, China" are popular. Combined with the Asian Winter Games effect, a large number of Southeast Asian tourists head north, crossing the temperature difference of 50 degrees Celsius, and going to China's "ice city" to experience "Frozen".

"Although it is very cold, it is very beautiful. The ice sculptures are crystal clear during the day. When night falls, the dreamy lights and shadows light up the winter night. It is incredible!" In the "funny" ice and snow world, Thai tourist Gan Yanling dances and sings in the snow with the crowd. As the opening ceremony of the Asian Winter Games, the landmark buildings of 45 Asian Olympic Council members will be presented here in the form of ice construction.

Last ice and snow season, the world's largest ice and snow theme park received 2.71 million tourists. This year, the park has been operating for 52 days and has received more than 3 million tourists, setting a new record. According to statistics from the Harbin Municipal Cultural and Tourism Department, during the Spring Festival, the city received a total of 12.151 million tourists, and achieved a total tourism expenditure of 19.15 billion yuan, an increase of 20.4% and 16.6% year-on-year respectively, both reaching historical peaks.

The performance of Harbin Ice and Snow World Dream Big Stage is so popular. Photo by Xinhua News Agency reporter Yang Siqi

Behind the impressive data is not only the booming development of ice and snow consumption, but also the exponential growth of urban IP value. The catalytic effect of large-scale events on urban development far exceeds that of the event itself, and its driving effect on urban economy, infrastructure, and tourism industries is more significant.

During the Beijing Winter Olympics, it is difficult to find a mascot "Bingdun" or "Dun". At present, at the Asian Winter Club licensed merchandise retail store located on Central Street in Harbin, many mascots "Binbin" and "Ni Ni"-shaped badges and refrigerator stickers have been sold out. Meituan Travel data shows that in the first week of February, the search volume of "Asian Winter Games" increased by 862% month-on-month, and tourists from Beijing, Shenzhen, Changchun, Guangzhou and other places like to search for "Asian Winter Games". The number of hotel reservations in Harbin and surrounding areas has increased significantly, and it is difficult to find a room for a specialty homestay, and long queues of restaurants have been queued, and tourism revenue has increased significantly.

In front of the Asian Winter Games franchise product retail store located on Central Street in Harbin, tourists took a photo with the mascot "Ni Ni". Photo by Xinhua News Agency reporter Yang Siqi

In order to welcome Chinese and foreign guests, Harbin has comprehensively upgraded tourism services. During the event, more than 1,300 bank branches can handle foreign currency exchange services, and more than 5,800 merchants can accept foreign card swiping. Multilingual logos inside and outside the venue are clearly visible, allowing people from all over the world to feel the enthusiasm and heartwarming of the "International Bin".

Not only Harbin, China's snow town with unique snow mushroom houses has been crowded with tourists in recent days; to Mohe, the "Arctic of China", encountering gorgeous aurora has become a new trend in the opening year; Heihe, located on the Sino-Russian border, relies on cold resources to attract many test drive companies to come and "find cold"... The holding of the Asian Winter Conference has driven the continuous warming of ice and snow tourism in Heilongjiang.