CCTV News: According to the WeChat WeChat official account of Industry and Information Technology WeChat, during the Spring Festival of 2025, the communications industry network will run smoothly and securely, communication services will be improved and optimized, domestic mobile data traffic will achieve rapid growth, international inbound and outbound roaming services will perform well, and AI empowerment will become an important direction for innovative services.
1. 5G traffic accounts for more than 60%, and video APPs continue to be active
During the 2025 Spring Festival, the cumulative mobile Internet user access traffic reached 6.603 million TB in 8 days (0:00 on January 28 to 24:00 on February 4), an increase of 9.9% compared with the 2024 Spring Festival in 2024. Among them, on February 2 (the fifth day of the Chinese New Year), the access traffic of mobile Internet users reached a peak of 848,000 TB, an increase of 10.7% over the same period in 2024 (the fifth day of the Chinese New Year), and 23,000 TB higher than the average daily traffic during the Spring Festival. The access traffic of 5G mobile Internet users has maintained rapid growth, increasing by 35% compared with the Spring Festival in 2024 by comparable standards, accounting for 60.9% of the access traffic of mobile Internet users. APPs (mobile applications) such as Douyin, WeChat, Kuaishou, Tencent Video and Xiaohongshu rank among the top in terms of traffic usage, accounting for more than 60% of all APPs.
2. The international and Hong Kong, Macao and Taiwan roaming business has grown rapidly, and the roaming business has increased rapidly.
During the Spring Festival in 2025, the average daily active customers of international and Hong Kong, Macao and Taiwan roaming business has reached 3.41 million, an increase of 14.5% compared with the Spring Festival in 2024 by comparable statutes; thanks to the continuous expansion of the scope of application of my country's transit visa-free policy and the extension of visa-free time, it has innovatively launched "communication + payment + transportation" three-card and one convenient communication solutions for overseas tourists. The average daily active customers of international and Hong Kong, Macao and Taiwan roaming business reached 4.02 million, an increase of 30% compared with the Spring Festival in 2024 by comparable statutes; among them, the number of daily active customers who roamed from the second to the fourth day of the Lunar New Year is at the peak level, with daily active customers exceeding 4.31 million. During the 2025 Spring Festival, the total billing time of mobile phones nationwide was 55.73 billion minutes, a decrease of 8.5% compared with the 2024 Spring Festival in comparable terms. The number of mobile SMS sent nationwide was 33.44 billion, an increase of 20.4% over the Spring Festival in 2024 by comparable standards. Among them, the number of SMS sent on the first day of January 29 reached 3.95 billion, an increase of 11.5% over the same period in 2024 (first day of the first day of January 29.
3. Improve and upgrade communication services and empower social and economic development
During the 2025 Spring Festival, basic telecommunications companies will do their best to ensure network operation security and communication services, carry out risk and hidden danger investigation and control, emergency plans for rain, snow and freezing disasters in advance, and strengthen the guarantee of key scenarios such as transportation hubs; strive to build a high-quality 5G network to ensure stable network operation during the main, branch venues and other major events of CCTV Spring Festival Gala; strive to improve the capabilities of intelligent network tuning, operation and maintenance guarantees, early warning and diagnosis based on AI technology, and the network performance is good with user perception. Continue to optimize and expand high-quality service consumption during the Spring Festival, actively participate in the national "two new" subsidy activities, and launch a series of supporting preferential promotion measures; launch "reunion gifts", "travel gifts" and a variety of fun New Year's greetings to meet the special communication needs of the people for holidays such as New Year greetings, tourism, and blessings; provide convenient and beneficial services to rural areas and special users, open rural information-based New Year's goods collection, hold "Welcome to Winter Winter Tour" outdoor workers' care activities, and set up special seats for "Elder-friendly services to welcome the New Year" to upgrade online AI elderly assistance services. Increase efforts to benefit enterprises, reduce corporate information costs and promote enterprises to achieve a "good start", China Telecom launched digital and intelligent products and comprehensive solutions for small and medium-sized enterprises, China Mobile launched marketing activities and solutions for corporate cloud access, computing power, security and other themes, China Unicom launched special products such as live broadband, FTTO, 5G smart connection dedicated line, live broadcast all-in-one machine and other special products.
4. Actively implement the "Artificial Intelligence +" action to enrich application supply
During the Spring Festival in 2025, basic telecommunications companies actively use AI to carry out innovative services, integrate their capabilities in 5G, cloud platform, big data, etc., make plans in multiple fields, expand AI application scenarios, and enrich AI application supply. Actively leveraging AI empowerment to inject modern technological vitality into the Spring Festival, China Mobile has launched 36 AI-based AIGC gameplay, including "One Image Disguise", with a user scale of over 10 million; China Telecom has brought customers a new and convenient experience with the help of digital people's efficient interaction capabilities. Use AI and 5G technologies to help enterprises improve their digital capabilities, provide 10 billion high-precision positioning service calls during the Spring Festival to help auto companies provide intelligent vehicle navigation during the Spring Festival; provide Spring Festival voice quality inspection services to improve financial companies' detection capabilities for suspected frauds; create cloud computers to support enterprises to work efficiently anytime and anywhere. Using AI and big data technology to help improve government governance capabilities, China Unicom has carried out real-time monitoring and dynamic analysis of passenger flow in the Spring Festival travel and scenic spots, conducted all-weather intelligent monitoring of key facilities, and analyzed consumption during the Spring Festival holiday and resumption of work and production after the holiday, and deeply empowered a number of tasks such as the 2025 Spring Festival travel, culture and tourism, safety, and economy. We will vigorously promote the inclusive application of the latest AI technology. The three basic telecommunications companies have fully connected to the DeepSeek open source big model to realize application in multiple scenarios and multiple products. We provide exclusive computing power solutions and supporting environments for the popular DeepSeek-R1 model to help release the performance of domestic big models.