Yi Si Snake is here, and the whole world is full of New Year atmosphere. The Spring Festival crosses national boundaries with its unique charm and keeps China and the world together with the "year". In the surging craze of the tourism market, in the "Chinese red" lit up in many places around the world, and in the consumption scene full of New Year atmosphere, China and the world share the festive festivals and development opportunities. Through the window of the Spring Festival, the world has seen a more open and inclusive China and witnessed the vitality and vitality of the Chinese economy.

This year's Spring Festival, Chinese people's motivation to travel overseas is "full". The extension of the Spring Festival holiday, the increase in visa-free countries, and the recovery of international flights have all stimulated Chinese tourists' enthusiasm for cross-border tourism to "leave as you say" and brought new vitality to the recovery of tourism and economic development of many countries. Data released by online travel platform Ctrip shows that on the first day of the Spring Festival, Chinese outbound travel orders showed double-digit growth compared with the same period last year's Spring Festival, with overseas car rental and ticket orders increasing by more than 70%. According to Qunar platform data, Chinese tourists’ destinations cover more than 2,100 overseas cities this year’s Spring Festival. The US "Travel and Tourism World" website reported that during the 2025 Lunar New Year holiday, the number of travelers in China will hit a new high in recent years. Strong tourism consumption during the Spring Festival will lay a solid foundation for China's economic growth in 2025. Whether it is enjoying domestic scenery or traveling abroad, the Chinese market will become a landmark beginning of the global tourism boom in 2025.

This Spring Festival, the world is also rushing to China in a strong cultural atmosphere. On the first Spring Festival after the successful application for World Heritage, overseas tourists took advantage of the favorable policies of coming to China to join the Spring Festival travel crowd and have a "Chinese trip" full of the New Year atmosphere. In the streets and alleys of China, overseas tourists have started the "shopping, eating, buying" mode, filling their mobile phone albums and online "shopping carts". All parts of China are competing to launch "intangible cultural heritage tours", designing travel routes with local cultural customs and cultural experience as the core, further promoting the inheritance and innovation of Spring Festival culture, and enhancing its attractiveness to global consumers with cultural appeal. Ctrip data shows that in the past month, ticket orders for cultural projects such as "Lantern Festival", "Peking Opera", and "Sichuan Opera Face Change" have increased by more than 6 times year-on-year. According to the National Immigration Administration, this year's Spring Festival holiday, the national ports will usher in a new round of inbound and outbound passenger flow peak, with an average daily inbound and outbound personnel reaching 1.85 million, an increase of 9.5% over last year's Spring Festival holiday.

New Year’s goods flow across borders, and the New Year’s flavor is shared in the world. As China's opening door opens wider and the total tariff level continues to decline, New Zealand kiwi fruit, Chilean cherries, Australian lobsters, Russian snow crabs and other New Year's goods have entered the "big gift packages" for Chinese people. "Foreign New Year's goods" continue to become popular, reflecting China's increasingly diversified consumption demand and vigorous consumption vitality, demonstrating the strong attraction of the Chinese market. In 2024, China's import scale hit a record high, and it is expected to remain the second largest import market in the world for 16 consecutive years. At the same time, the growing influence of the Spring Festival has also helped China's demand for New Year goods continue to rise in overseas markets. On overseas e-commerce platforms, sticker toys with Spring Festival elements such as the zodiac, plush dolls of the Year of the Snake, Spring Festival couplets, etc. are very popular. Firework products produced in Liuyang, Hunan and other places have been very popular at home and abroad, and products such as drone fireworks that combine traditional craftsmanship and modern technology are highly favored. On social platforms, topics such as "Chinese Dumplings" and "New Year's Flowers" have aroused heated discussions among netizens.

The China today is not only China's China, but also China of the world. The economy became popular during the Spring Festival and became popular all over the world; the consumption during the Spring Festival reflects the strong endogenous driving force of China's economic development, making global trading partners more optimistic about the prospects of the Chinese market. In 2024, China's economy delivered a hard-won and remarkable report card. As spring warms the earth, China will surely write a new chapter worth looking forward to with the world.

(Reporter Fan Yu) Xinhua News Agency, Beijing, February 1