CCTV News: Business districts across the country are particularly popular during this Spring Festival holiday. China Unicom Digital Intelligence Wisdom Footprint Data shows that from the 23rd day of the twelfth lunar month to the second day of the Lunar New Year, the passenger flow in more than 900 business districts across the country increased by 21% compared with the same period of the 2024 Spring Festival.

In addition, cross-city consumption has continued to heat up. In the first three days of the holiday, the proportion of passenger flow in business districts across the country increased by 10% year-on-year. Big data found that some small cities along major transportation routes are pouring in large passenger flow.

Taking Zhongshan, Guangdong as an example, from the 23rd day of the twelfth lunar month to the second day of the Lunar New Year, the passenger flow to Zhongshan City was close to 2 million, an increase of 24% over the same period last year's Spring Festival. Among them, Shenzhen people who came to Zhongshan increased by 97% compared with the same period in 2024. 90 boutique routes for rural tourism, and the market is booming with shopping

Not only are urban business districts, but also township markets during the Spring Festival. This Spring Festival, the Ministry of Culture and Tourism launched 90 "New Year Gifts and Good Goods, Free Countryside" theme boutique routes to create a rural holiday experience that combines travel and shopping. During the Spring Festival, towns and towns in various places were bustling with each other.

90 boutique rural tourism routes, including "Saving the Fireworks on Earth, Feeling the Fun Festival" and "Sunshine in the Mountains and Waters, Colorful Folk Customs", focus on New Year's goods and special products from the north and south, aiming to allow tourists to feel the taste of their hometown and reminisce about their homesick memories.

In Yanqing District, Beijing, more than 100 special activities such as temple fairs, markets, and lantern festivals were held during the 2025 Spring Festival. Yongning Festival, which has a history of more than 600 years, is very popular among local people and surrounding citizens.

Step into the ancient city of Yongning, it seems to have stepped into the prosperous market of the Ming and Qing dynasties. From the fragrant specialty snacks to the exquisite handicrafts, it is dazzling. From the beginning of the Little New Year to the third day of the Chinese New Year, the average daily number of tourists was received 14,000, of which 27,000 were received on the second day of the Chinese New Year. Zaozhuang, Shandong: Visit the Canal Collection and enjoy a strong New Year atmosphere

During the Spring Festival holiday, Taierzhuang Ancient City opened the "Canal Collection". On the "Canal Festival", the immersive performance of "Taicheng Market" integrates canal culture and intangible cultural heritage folk customs, restoring the scene of a block temple fair with a full New Year atmosphere a hundred years ago.

Traditional folk performing shows such as Shandong Kuaishu at Xie Yu's Tea House, Quyuan Zatan at Tianqi Temple Square, and Shandong Shadow Puppetry at Dayamen Street were staged one after another, allowing tourists to fully appreciate the profoundness of China's excellent traditional culture.

In addition, folk activities such as community fire parades, lion dance performances, and fire dragon steel flowers also provide tourists with colorful interactive experiences. Here, people can feel the charm of traditional Chinese festivals, as well as the festive and lively New Year.