As the Spring Festival approaches, lively gatherings across Shandong Province have attracted many citizens and tourists.

Stone-ground flour filled with wheat fragrance, mellow local honey, crispy and soft and delicious dry fish... More than 160 stalls gathered on the "Yellow River Grand Restaurant" in Badu Old Street, Boshan District, Zibo, Shandong, and more than a thousand special products are dazzling.

In addition to food, Boshan Glazing is also a major feature in the big collection. These glass works not only retain the exquisiteness and delicateness of traditional glass, but also incorporate modern elements and innovative designs, which are deeply loved by young consumers.

What is different from previous big shows is that many merchants now have live broadcast equipment in front of their stalls, showing the most realistic and lively market scene to audiences across the country through small screens.

It is understood that various parts of Shandong have also planned a series of themed activities throughout the main nodes such as the Spring Festival and Lantern Festival. Through a series of playable, visible and experiencing featured collections, they ignited the "fire in winter" of cultural and tourism consumption.

Author: Feng Yuanyuan, Xu Bin, Su Zhengyuan

Produced by Xinhua News Agency Audio and Video Department