Xinhua News Agency, Beijing, May 17th Title: Museums are replacing the "cold style" with affinity and closeness

Xinhua News Agency reporter Wang Yahong

The 18th is International Museum Day. This year's theme is "The Future of Museums in a Rapidly Changeable Society." In recent years, museums have been actively adapting to changes, replacing the "cold style" with affable and close attraction, and integrating exhibitions into the daily life of the people with a new look and new atmosphere.

During the May Day holiday not long ago, museums across the country received more than 60 million visitors, setting a record high. There are often long queues at the entrances of some large museums, and many tourists focus on arranging museums during their travel itineraries, and some even "rush to a city for a museum."

The museum's attraction stems from digging out rich cultural information from exhibits in a more dimension. The museum is no longer a "cold historical altar", but tells cultural relics stories in line with the cognition of ordinary people and the preferences of young people, so that the exhibition can have new vitality. Folk customs exhibition allows people to travel through history and review the lives of the ancients, the linkage between the Forbidden City and the Palace of Versailles reflects the Sino-French exchanges in the 17th and 18th centuries, and the Dunhuang theme special exhibition brings the legend of the millennium desert to modern urban people... Various vivid curation brings the museum into ordinary life.

The constantly innovative museum cultural and creative industries have frequently emerged, allowing the audience to "bring cultural relics home." Museums are not only a platform to display history and an entrance to urban cultural and tourism traffic, but also a source of cultural creativity. In recent years, the museum has developed phoenix crowns, caisson refrigerator stickers, etc., which have been broken into circles and broken walls, integrating the beauty of clothing and the exquisiteness of ancient buildings into daily life. The wide range of cultural and creative products reflect the creative transformation and innovative development of excellent traditional culture, and also demonstrate the vitality and potential of the cultural consumption market.

In addition, many museums continue to enrich their communication methods and use technological means to attract more audiences. Cloud tours and live broadcasts allow people to avoid the dilemma of shoulder-to-shoulder and hard to get a ticket, and they can understand the exhibition without leaving home and achieve an encounter with civilization.

The museum records the past and reflects the future. Through exhibitions and activities, it explains history and culture, presents social changes, and builds spiritual consensus. Society is changing rapidly. Faced with new tasks such as the protection, innovation and reconstruction of cultural identity, museums must firmly uphold the truth and innovate, resonate with the times, integrate historical context into modern life through active reforms, and provide every ordinary person with abundant civilized nourishment.