CCTV News: Starting from the beginning of the year, marathon events in various places have been staged from south to north, from Guangzhou, Hong Kong, to Chongqing, Wuhan and Beijing. According to statistics from the official website of China Marathon, on April 20 alone, a total of 43 marathons nationwide had "fire guns and starts". How to link new consumption scenarios in marathons? Let's go to the Beijing Half Marathon together to see it.

At 7:30 am on April 20, the Beijing Half Marathon started, and more than 20,000 running enthusiasts enjoyed the joy brought by the long-distance running this spring morning. After the competition, the happiness brought to them by the marathon is still continuing.

Chen Li from Shanghai has completed more than ten events including the Chengdu Marathon, Wuxi Marathon, and Xiamen Marathon in 2024. For her, marathon is not just an sport, but also a lifestyle that constantly breaks through oneself and maintains self-discipline.

The huge demand for professional clothing, shoes and hats, wearable devices, sports nutrition products, sports rehabilitation, etc. has formed a broad market. Data shows that more than 90% of runners have consumption expenditures on sports protective supplies. 59.34% of runners spend more than 1,000 yuan on wearable sports equipment, 30.21% of runners spend more than 2,000 yuan, and more than 10% of runners spend more than 5,000 yuan. In addition to equipment, the hot events have also driven consumption in various industries in the city.

In Hangzhou, the ticket revenue of scenic spots has increased by 75.3% since April compared with the same period last month. A few days before the event, the occupancy rate of surrounding hotels also increased significantly.

In Chongqing, contestants can also enjoy free tours of Dazu Stone Carving Scenic Area and free cruises in Longshui Lake. While participating in the competition, they can experience the local natural scenery.

In the Yangtze River Delta, the marathon also carried out inter-regional cooperation.

Data shows that in 2024, a total of 749 road running events of all levels and types were held nationwide, with a total scale of 7.0486 million people. Marathon events drive the consumption demand of cities such as food, accommodation, transportation, travel, shopping, and entertainment, and "run" into new consumption scenarios, creating considerable economic benefits for cities where the event is held.