Explore emerging markets + expand domestic sales markets Foreign trade enterprises boost their confidence in "going overseas" and developing

CCTV.com2025-05-14

CCTV News: The current international trade situation is complex, and Yiwu, Zhejiang, known as the "world supermarket", is at the forefront. After visiting Yiwu International Trade City on site, the reporter found that most business owners remain calm and conveyed their confidence to the outside world through various means.

In this kitchenware store, operator Liu Pingjuan is introducing products to a buyer from Sweden. He told reporters that his business does not rely on the US market. Although American customers ordered goods before the New Year to be shipped at the end of April, the batch of goods has been exported to the African market.

Liu Pingjuan, an operator of Yiwu International Trade City, said: "Our Yiwu enterprises, including China's enterprises, are very resilient. If you close a door, we can open countless doors because we do global trade. At present, the South American market such as Brazil and Mexico have a very considerable layout for the five Central Asian countries and Africa in the past two years."

In the Christmas supplies area, the reporter saw that many foreign investors were selecting samples and negotiating orders in various stores.

Jiang Jiangping, an operator of Yiwu International Trade City, said: "Our Yiwu market is doing global business. The United States and the West are not bright, and we are bright in the East are bright. I can do more businesses like Kazakhstan and Russia, and they are all doing well. The United States does not take orders. When I am free, I can still take back these lost orders."

Every weekday at 8:30 am, there will be a vivid foreign language class in the atrium of Yiwu International Trade City. It has been held for 19 consecutive years, from English to Arabic. Some people take notes while eating instant noodles, and some people hold their mobile phones to compare Arabic teaching videos.

The Arabic teacher said: "I am particularly motivated and more energetic than young people."

Due to the dual driving of local government guidance and enterprises taking the initiative to "go global", Yiwu has long moved into a wilderness of diversified operations in recent years, extending its commercial tentacles to Southeast Asia, Africa, South America, the Middle East and other regions. Data shows that in the first quarter of 2025, the total import and export value of Yiwu reached 167.45 billion yuan, an increase of 13.0% year-on-year.

Chengdu, Sichuan: Furniture exports are severely blocked, and many parties work together to expand the domestic sales market

Chengdu is one of the main furniture industry clusters in my country. Affected by US tariffs, some furniture export companies in Chengdu have been refunded. Just when they were at a loss, a turning point appeared. Let’s take a look at the reporter’s research together.

When the reporter came to a furniture production base in Chengdu, Zheng Xinwei, who specializes in furniture export business, was counting sofa goods under the backlog of US tariffs.

Zheng Xinwei told reporters that more than 90% of their company's products are sent to the United States, and this sudden tariff has caused the entire factory to press the pause button. The backlog of large amounts of goods puts the company's capital chain on the verge of breaking. Faced with the current situation, Zheng Xinwei seemed helpless, and the reporter had to end the interview. However, what is unexpected is that the turn comes quickly. Just one day later, the reporter received another call from Zheng Xinwei.

The reporter came to a large commercial complex in Chengdu and saw Zheng Xinwei's Sha Development Sales Zone as soon as he entered the door. Many consumers were on-site experience and consultation, and Zheng Xinwei and his colleagues were also busy giving explanations.

Why does the turnaround come so fast? The reporter learned that the local competent authorities have also been speeding up the needs of enterprises affected by US tariffs in recent days, carried out precise docking activities, provided venues and channels for high-quality export commodities such as furniture, food, and household goods, and accelerated the introduction of domestic supermarkets and e-commerce platforms.

Zheng Xinwei, head of a home furnishing company in Chengdu, Sichuan, said: "There are many customers at home and abroad that have been consulted in the past two days. The large domestic construction contractors are very acknowledging our products. Now the subsequent docking work has begun, which has rekindled our confidence in the market prospects."

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