"AI+" expands diversified new scenarios "New quality" and "new type" consumption stimulates consumption potential

CCTV.com2025-05-08

CCTV News: The "Special Action Plan to Boost Consumption" proposes to carry out the "Artificial Intelligence +" action to promote "Artificial Intelligence + Consumption". As the consumption structure gradually transforms from traditional material consumption to high-end, intelligent and service-oriented consumption, new growth points of consumption are constantly cultivated and quality improvement continue to be improved and upgraded. The "Plan" opens up a new high-growth consumption track in multiple dimensions, so that cutting-edge scientific and technological achievements can benefit more consumers. "New quality" and "new types" consumption represented by new technologies are further stimulating consumption potential.

In recent years, smart wearable devices such as smart watches and wristbands and smart glasses have been continuously iterated and upgraded, meeting consumers' needs for convenient life and personalized experience. Smart glasses have become the next generation of personal computing portal and the next generation of AI terminals, with explosive growth potential in the billion-level track. It is predicted that China's wearable market shipments will increase by 8% year-on-year in 2025.

A variety of robot skills are constantly upgrading, giving birth to a steady stream of consumer demand. An elderly care home in Hangzhou has launched a specialized exoskeleton robot targeting elderly care scenarios to be put into trial. Wang Yudan, a Rizhao administrator at a home-based elderly care service center in Hangzhou, Zhejiang Province, introduced that using an exoskeleton robot will save a lot of effort when climbing the stairs, and it will naturally lift your thighs up.

Related technicians introduced that this kind of development can more accurately identify user needs for scenarios, so that this product can be better applied in the field of refinement.

Agricultural production has also become a widely used place for artificial intelligence. In the Nanyang Agricultural Park, Henan Province, robot dogs inspect crop growth. While monitoring crop growth in real time, it can also accurately identify pests and diseases and provide accurate "diagnostic reports". Agricultural technicians said that intelligent mechanical dogs save manpower, improve efficiency, and the productivity of the park is significantly improved. It is exciting that in the future, it will also have multiple abilities such as load-bearing handling, monitoring the soil environment, and constructing crop production models, so as to truly become the "all-round butler" of the park.

The potential market demand for China's companion robots is nearly one trillion yuan, the potential demand for the elderly is about 420 billion yuan, and the potential demand for the young is about 500 billion yuan. With the deep integration of humanoid robots and agents, companies are accelerating the creation of humanoid robots that are "as smart as a doctor and as cheap as home appliances." A robot company in Shenzhen has launched more than ten consumer-grade humanoid robots, with more than 700 agent stores worldwide, and the total sales of online and offline products exceeds 100,000 units.

New consumption represented by "artificial intelligence + consumption" is constantly expanding into a diversified new consumption scenario, driving the consumer group to "want to consume, be able to consume, and know how to consume". Consumption upgrades further lead industrial upgrading, and then form a virtuous cycle of the consumer market.

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