CCTV News: The "2025 Global Soft Power Index" was recently released in London, UK, and China's soft power ranking rose from third last year to second. China's ranking is also significantly improving in specific indicators such as economy, business, culture, and media communication. The changes in indicators reflect a new breakthrough in China's soft power and reflect the changes in the international community's perception of China's image. From the interpretation of single-dimensional labeling in the past to the multi-dimensional three-dimensional perception of China's image, China in the eyes of the world is becoming more and more full and vivid.

Foreign media: Chinese cultural brands are shaping global trends and concepts

The Pakistani "Friday Times" weekly website reported that soft power represents the international community's understanding and recognition of a country's culture. In the past few years, from fashion to music and movies, Chinese cultural brands have become more and more famous, and are shaping global trends and concepts. Thanks to the increasingly close digital exchanges around the world, Chinese cultural products are increasingly favored around the world, and these cultural products have also become "bridges" to bridge cultural differences and promote understanding.

The top ranking of indicators shows that the global awareness of Chinese culture has increased

The British "Brand Finance" consulting company that released the global soft power index said that the positive changes in the indicators highlighted the rise in China's cultural appeal and also demonstrated China's ability to influence global narratives. China ranks high in indicators such as "cultural heritage richness" and "art and entertainment influence", which to a certain extent shows that the global awareness of Chinese culture has increased.

Foreign media: Xiaohongshu has become a new stage for cross-cultural exchange

The New Yorker magazine reported that not long ago, a large number of American users flocked to the Chinese online social platform "Xiaohongshu". Various posts showed China's daily life and opened up the "new world" of many American users. Through these posts, American users see a different China, which is also a time when China's cultural soft power and national image change.

Foreign media: Technological innovation has become very "cool". China's soft power shines

The American Bloomberg published an article saying: China's technological innovation has become very "cool" and China's soft power has begun to shine. In just a few months, the cool special effects "Nezha: The Devil Child's Trouble" ranked among the top box office list in the global film history; "Black Myth: Wukong" was highly recommended by foreign game enthusiasts; a large number of American users flocked to the Chinese app Xiaohongshu; DeepSeek launched an AI chatbot, and suddenly, everyone wanted to install this chatbot on their phones.

Foreign media: The hot "China Travel" shows the charm of open development

Singapore's Lianhe Zaobao website, South Africa's independent online news website and other recent reports said that China has been continuously enriching inbound travel products and optimizing inbound tourism services in recent years. More foreign friends are welcome to come to China, see China, and feel China, and show a friendly image to the outside world, so that more people can understand China's beauty and charm through tourism.

Foreign media: China will increasingly show its appeal and influence

Malaysian "Sun" stated that China opens its doors to foreign tourists, Chinese companies actively promote the development of AI models, and Chinese film and television continue to make new achievements. These are not the only examples of China's soft power. Many foreign media published articles saying that as China's soft power grows and continues to strengthen opening up cooperation through joint construction of the "Belt and Road" initiative, China will increasingly show its appeal and influence.