Nangou Village next to the Beidahu Ski Resort in Jilin Province is crowded with tourists. "Have you come back from skiing? What do you want to eat tonight?" Yu Shufen, the operator of the B&B "Snow Village Family", warmly greeted the snow friends who pushed the door into the house. "The work has not stopped at all during the Spring Festival this year." Yu Shufen said that the ice and snow economy continues to be hot, and the homestays are full during the Spring Festival holiday, and the income has reached a new level. "The income in a snow season is less than 200,000 yuan." On February 8 this year, General Secretary Xi Jinping emphasized when listening to the work report of the Jilin Provincial Party Committee and the Provincial Government: "We must coordinate ecological environment protection and green and low-carbon development, and use characteristic resources such as ice and snow, natural scenery, and ethnic customs to develop the tourism industry."

The earnest instructions are consistent. In September 2018, General Secretary Xi Jinping visited the three northeastern provinces and presided over a symposium on deepening the revitalization of the northeast. The General Secretary emphasized: "We must make full use of the unique resources and advantages of the Northeast region to promote the accelerated development of the ice and snow economy in cold areas."

Deeply implement the spirit of General Secretary Xi Jinping's important instructions, Jilin Province accelerates the development of the ice and snow economy in cold areas, and focuses on turning "cold resources" into "hot industries", and strives to build a "4+X" ice and snow industry system with ice and snow sports, ice and snow culture, ice and snow tourism, and ice and snow equipment as the focus. During this year's Spring Festival holiday, Jilin Province received 27.7068 million domestic tourists, and the total cost of domestic tourists was 33.755 billion yuan.

"In 2025, Jilin Province will continue to build a trillion-level tourism industry, highlight project leadership and service quality improvement, adhere to four-season linkage and overall development, and strive to maintain double-digit growth in the number of domestic tourists and the total travel expenses. Highlight the development of the ice and snow economy, and strive to achieve the growth rate of tourists and the total travel expenses in the new snow season to reach more than 20%. "Sun Guangzhi, Director of the Jilin Provincial Department of Culture and Tourism, said.

The unique ice and snow resources also brought "east wind" to the development of Jilin's ice and snow equipment manufacturing industry -

The snowboards turned sharply, and the snow waves suddenly rose. In the snow track, Zhou Zhiyou, the head of the carbon fiber snowboard project of Jilin Chemical Fiber Group, analyzed snowboard data with the team, "The strength of carbon fiber snowboard is 3 to 5 times that of ordinary snowboards, and the weight is reduced by about 30%, saving physical strength and easy to control." As a "time-class" manufacturing enterprise, Jilin Chemical Fiber Group has vigorously developed the entire carbon fiber industry chain from raw materials to products, and is now one of the largest carbon fiber raw silk production bases in the world.

Rooming production machines, high-speed production lines, industrial workers who are working hard to make ice and snow socks... In the production workshop of Jilin Liaoyuan Northern Socks Group Socks Co., Ltd., there is a busy scene. "The self-heating ice and snow socks developed by the company have gone from here to the whole country and are sold in major snow resorts." Bai Chunwei, the company's sales manager, introduced that the company's self-developed ice and snow socks are favored by the market. "In the new year, we will continue to iterate and update products and broaden sales channels."

In December 2024, Jilin Province issued the "Implementation Opinions on Promoting the High-Quality Development of Jilin Province's Ice and Snow Economy", which clearly stated that Jilin Province should be built into a national ice and snow economic center, ice and snow cultural and creative center, high-quality ice and snow living circle and an ice and snow economic cluster with international influence.

Focus on "ice and snow" and transform "gold and silver mountains". On February 6, a special meeting on reforming the investment promotion mechanism in Jilin Province proposed to grasp the new situation and new tasks, actively promote innovation in investment promotion concepts, mechanisms and models, optimize and improve the work system, improve the quality and efficiency of investment promotion, and provide strong support for promoting Jilin's high-quality development. Investment promotion around the ice and snow industry is exactly what this special meeting is.

Cangshan is covered with snow, snow friends are everywhere, and the ice and snow economy attracts visitors from all directions and is full of energy. New development momentum and new advantages are bursting among the pine waters of Baishan Mountain.