CCTV News: Breakthrough 10 billion yuan! On February 13, "Nezha: The Devil Child's Trouble" (i.e. "Nezha 2") jumped to a new high, becoming the first film in China and even Asia that exceeded 10 billion yuan. The number of viewers exceeded 200 million, entered the top 17 global box office, and is expected to hit a new high, once again demonstrating the breakthrough power of domestic animation. It has been continuously iterated and upgraded in the history of Chinese films, with both box office and reputation harvests. "Nezha 2" entered the global vision with a stunning posture, showing the charm of Chinese animation and Chinese culture. Foreign media said that "Nezha 2" has become the highest-grossing movie in Chinese history and is expected to set more records in overseas markets.
The post-Spring Festival era of the animated movie "Nezha 2" is still very popular. Movie fans who have been watching again and again said that the exciting visual effects bring a shocking experience, making it unsatisfactory every time they go out of the theater. The volume of 2D, 3D and 4D theaters in various places continues to increase as needed.
Yu Chao, deputy general manager of Beijing Capital Cinema, said: "We saw that after the Spring Festival, Nezha's box office rose instead of falling. Our podium in "Nezha 2" has reached nearly 50%, which has doubled compared to the day when it was just released on the first day of the first lunar month."
Shanghai CMG Integrated Media Cinema Operations Manager Yang Qifeng said: "We have been increasing its number of events because the traffic is too large."
Auantor Hu Xianfeng said: "I think Nezha 2 has an extraordinary significance in the history of international films. It uses world-class production standards and profound cultural core to show the unique charm of Chinese stories to global audiences. Come on "Nezha"!"
Online platform data, as of now, the box office of "Nezha 2" in third- and fourth-tier cities accounts for 57.2% of the total national volume of the film. The consumption potential of third- and fourth-tier cities and counties is stimulated and continuously released.
He Xiang, the head of a theater in Chongren County, Fuzhou, Jiangxi Province, said: "The movie "Nezha 2" alone brought us a box office revenue of more than one million yuan, which is the best result in our theater opening in five years."
Movie data analyst Chen Jin said: "The audience who was not selected quickly also entered the cinema and made up for the movie, which fully demonstrated that "Nezha 2" has 'recalled' a large number of low-frequency audiences in the market."
The main creative team focuses on drawing creative inspiration from the excellent traditional Chinese culture and combining it with innovations in the characteristics of the times. "Nezha 2" has recently entered the film markets in many places overseas. The New York Times reported that Nezha 2 is a rare and all-round successful film that is aimed at all audiences and has won widespread love. The BBC said Nezha 2 shows us how Chinese-made films become competitive globally. The report also quoted film critics as saying: "This film not only demonstrates the strong strength of the rise of Chinese animation, but also proves the infinite possibilities of traditional Chinese myths in the modern context."
Agent to the Planning Department of TEAMJOY Co., Ltd., said: "The improvement of Chinese animation film technology is amazing, especially in three-dimensional animation films, the exquisiteness of the entire picture has reached a new level."
James Calvert, senior lecturer at the University of South Australia, said: "Nezha 2 has successfully attracted the attention of global audiences. I am very much looking forward to seeing the follow-up works, making this high-level story, plot depth, detail polishing and artistic expression a stable output."