Playing with "Ice and Snow+" The "heat value" of ice and snow economy in many places continues to rise

CCTV.com2025-05-01

CCTV News: Jilin Province, which has unique ice and snow resources, regards the ice and snow economy as a new growth pole for high-quality development, and strives to promote the coordinated development of the entire industrial chain of ice and snow sports, ice and snow culture, ice and snow equipment, and ice and snow tourism, and continues to polish the "golden signboard" of the ice and snow economy.

In the cold winter season, a grand winter catch is in full swing on the 420 square kilometers of Chagan Lake in Jilin. The ice lake fish that broke through the ice attracted more than 100,000 tourists to flock to this "last fishing and hunting tribe in northern China". Behind this is the creative transformation and innovative development of the thousand-year fishing and hunting culture, which has brought new vitality to the ancient traditions.

This year, Chagan Lake in Jilin launched 135 cultural and tourism projects, and tens of thousands of fresh fish "swim" from here to all parts of the country every day. In the surrounding 3 towns and more than 30 natural villages, villagers rely on fishing houses, farm accommodation and special picking, and their per capita income increased by 16,000 yuan.

From the "Golden Latitude Belt of the World Ice and Snow" to "one of the three largest powder snow bases in the world", Jilin's powder snow culture is gradually becoming popular. Jilin International Frost and Snow Festival and Changbai Mountain Powder Snow Festival have become well-known internationally.

Nangou Village, Beidahu Town, Yongji County is adjacent to the Beidahu Ski Resort, and the business related to snow is extremely hot. 149 homestays have been built in the village, with an annual income of 15 million yuan.

Enjoy the snow scene, watch the rime, soak in the hot springs in the snow field, and snow sculptures with different shapes. These stunning details make Jilin's "Ice and Snow Covenant" full of charm.

Jilin Province also created a special project of "Traveling with the event". A series of high-level ice and snow events such as the International Snow Federation's board obstacle chase World Cup, the World Cup in the air, the World Cup in the snow, the World Cup in the Vasa International Ski Festival were held in Jilin one after another.

This year, Jilin continues to build a trillion-level tourism industry, achieving the growth rate of tourists received in the new snow season and the total travel expenses to reach more than 20%. The "platinum business card" of Jilin's ice and snow economy is shining with even more dazzling light on the global ice and snow stage.

Shaanxi: The Asian Winter Conference ignites the enthusiasm for ice and snow. The ice and snow tour in Qinba Mountains is very popular

With the Asian Winter Conference kicking off, the ice and snow sports boom has also swept the whole country. Ice and snow parks and snow resorts across my country have ushered in a large number of passenger flows, and the "thermal value" of ice and snow sports continues to rise.

In Langao County, Shaanxi Province, on the junior snow track, tourists who have first-time experience learn to walk under the guidance of a coach; on the intermediate snow track, ski enthusiasts speed down. Here, tourists can also enjoy wonderful entertainment performances and taste local specialty food. This snow season, the ice and snow park has received more than 50,000 tourists in total.

The Asian Winter Games coincides with the winter vacation, and ice and snow study activities in various places are also in full swing. In major ski resorts in Liaoning Province, ice and snow study groups wearing unified clothing can be seen everywhere.

Ice and snow study is no longer limited to traditional events such as skiing and ice skating. Shenyang held an interesting ice and snow sports meeting, holding events such as snow tug-of-war, snow throw dolls, ice gyros and other events, attracting many young players to participate.

In Jilin, winter tourism in Changbai Mountain has also shined with new vitality. Ice and snow off-road combines off-road vehicle driving with the ultimate winter challenge, and participants need to drive off-road vehicles through rugged snow slopes, snow fields or lakes covered with ice and snow to meet the challenges of natural obstacles. While ensuring safety, participants enjoy the fun and challenges brought by ice and snow adventures.

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