In January, the transaction volume of first-hand residential properties in Shenzhen rose year-on-year, with 40% of owners slightly raising prices at the beginning of the year

The Paper2025-04-30

With the end of the Spring Festival holiday in the Year of the Snake, Shenzhen's real estate market has quickly recovered.

"After resuming work on the eighth day of the Chinese New Year, I have been outside for three consecutive days," on February 7, an agent from Shenzhen Leyoujia Futian District told The Paper. It is understood that the agent has officially started work since the eighth day of the lunar month (February 5). He was busy taking care of his work on the eighth day of the lunar month, the ninth day of the lunar month and the day of the interview. However, due to the fact that some first-hand project developers have not returned to work and some second-hand housing owners have not returned to Shenzhen, customers are temporarily facing the embarrassing situation of "many houses cannot be seen".

"Different from previous years, the most intuitive feeling this year is that after the Spring Festival, customers' initiative and action speed have significantly accelerated." The above-mentioned broker mentioned that the customers who are looking for home buyers are mainly those who need to buy houses. These customers are more sensitive to price fluctuations. They generally believe that housing prices will not continue to fall, and overall expectations are positive. "Basically, customers who need it are arranged seven or eight houses with the same price range at one time. Due to the limitations of time and house viewing conditions, they can only take two batches of customers a day, and they are basically on the way to take the show in the past few days after the New Year."

In addition to the buying and selling market, the rental market is also lively. According to reports, as tenants' work gradually stabilized after the New Year, the demand for leasing was released in a concentrated manner. The broker's store has successfully facilitated multiple rental transactions within three days after the New Year.

On the same day, data from Leyoujia Research Center showed that in February, the prices of 43.2% of second-hand housing prices rose, an increase of 11.2 percentage points compared with January, and the proportion of housing prices dropped by 59.3%, a decrease of 18.2 percentage points compared with January. The price increase prices increased significantly, indicating that owners' confidence in the real estate market increased in 2025. But it is more about stabilization, with limited overall growth. Since October 2024, the average overall listing price has remained at 66,100-66,300 yuan per square meter for five consecutive months.

In addition, according to the 70-city housing price index released by the National Bureau of Statistics, the sales prices of newly built commercial housing in Shenzhen rose by 0.1%, 0.3% and 0.2% month-on-month in October, November and December 2024, and the sales prices of second-hand housing increased by 0.7%, 0.5% and 0.1% month-on-month respectively. The transaction price index of first-hand residential housing increased by 3 consecutive months, and the price stabilization trend was obvious.

From the market performance in January, according to the "Shenzhen Release", in January, 5,090 new commercial residential units were signed and sold in Shenzhen, an increase of 97.3% year-on-year. 4,554 second-hand residential units were signed and sold online, an increase of 31.5% year-on-year, continuing the market recovery trend since October last year.

A relevant person in charge of the Shenzhen Real Estate and Urban Construction Development Research Center introduced that in 2024, Shenzhen insisted on implementing policies based on the city, decisively and precisely, optimized real estate policies five times, introduced convenience measures such as "old for new" and "mortgage transfer", and organized various forms of real estate promotion activities such as "housing fair" and "good house festival" to support residents' rigid and improved housing needs. More than 100,000 new commercial and second-hand residential units were signed online throughout the year, an increase of 47.2% year-on-year. Especially in the fourth quarter, the online signing volume of newly built commercial housing and second-hand housing accounted for 50% and 40% of the annual transaction volume, and the market transaction activity reached its peak in recent years.

Shenzhen Real Estate Agency Association Monitoring data shows that the proportion of transactions in regions such as Futian and Longgang in January has rebounded. It is analyzed that the Longgang region may be driven by the increased willingness of improved customers to enter the market last month, resulting in a rebound in the proportion of transactions in January. Futian District is an area with rich educational resources, and it is possible that home buyers prepare for their children's admission in advance.

The Shenzhen Real Estate Agency Association believes that the market phased characteristics shown by the policy support continuously given since 2024 (including since the 929 New Policy) can be clearly seen that the current market characteristics are still manifested as policy stimulation creating a phased market trend, and then the market enters the policy wait-and-see period again, and then resumes phased industry trends again, indicating that the current real estate market is in a stalemate stage between the "policy stimulus digestion period" and the "endogenic recovery period". It is still a certain distance from the "policy-driven recovery" to "supply and demand rebalancing and driving growth", and "stop decline and stabilize" still requires two-way "care" from the management and market transaction levels.

From the supply side, on January 24 this year, the Shenzhen Municipal Housing and Construction Bureau announced the commercial housing projects planned to be launched in the first quarter of 2025. Data shows that 24 new properties will be launched in the city in the first quarter, with an estimated supply area of ​​891,000 square meters and 8,786 units, including: 586,000 square meters and 6,130 units.

According to the relevant person in charge of the Shenzhen Real Estate Association, from the perspective of the first quarter projects, a number of hot-selling properties in 2024, including Huanwan Plaza, Guanshanhai Home, Blue Ocean Shang Garden, Jiayu Future Garden, Yingxi Garden, etc., will launch follow-up products. High-quality projects such as Hanxidianju and Junyue Mingdu are about to be newly launched. It is expected that market sales will usher in a "small spring" after the Spring Festival.

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