About three years after the successful hosting of the 2022 Beijing Winter Olympics, China ushered in another important winter event - the 9th Asian Winter Games.

As early as China bid for the Winter Olympics, President Xi Jinping proposed that the biggest purpose of China's Olympic Games this time is to drive 300 million people to participate in ice and snow sports.

This vision has been realized when the Beijing Winter Olympics were held.

The successful holding of the Beijing Winter Olympics ignited the enthusiasm of Chinese people to participate in ice and snow sports and opened a new era of ice and snow sports.

At present, China has formed a 15 major ice and snow equipment product system, basically covering the entire industrial chain of ice and snow equipment.

People's enthusiasm for participating in ice and snow sports is increasing, which has also driven the booming development of the tourism industry. During the 2023-2024 snow season, the number of ice and snow leisure tourists in China exceeded 385 million.

Heilongjiang is the province with the highest latitude in China and the venue for the 9th Asian Winter Festival. There are rich ice and snow tourism resources here. Heilongjiang Province proposed that by 2030, the total output value of the ice and snow industry will exceed 450 billion yuan.

Planning: Sun Zhiping, Meng Na

Coordination: Li Qin, Zheng Qingbin

Director: Liu Xiaorui, Li Ziwei

Reporters: He Shan, Zhang Weihua, Wei Meng, Liu Qinbing, Cui Xiaoqiang, Zhou Xuanni, Xu Siyuan, Zhang Xiaocheng, Li Sijia, Wang Yiwen, Li Tao

Packaging: Hong Liang

Produced by Xinhua News Agency Audio and Video Department