Digital technology promotes innovation in consumption scenarios and improves the consumption environment, solves the bottlenecks and pain points that restrict consumption, and provides strong support for boosting consumption and expanding domestic demand. The charm of digital technology is not only the penetration ability of integrating everything and not far away, but also the empowerment ability to break barriers and restrictions. This year's Spring Festival, I have a particularly prominent feeling: traveling and shopping during the Chinese New Year is easier.
The journey between the two is no longer large and small. You can place orders online in advance and deliver New Year gifts to your family directly to your home. If you buy New Year's clothes, you can go to the mall to try it or "cloud fitting" and do whatever you want. When you go out and drive, you were worried about parking difficulties, so you can open the navigation app and find that you can display the information of the spare parking spaces near your destination in advance... Digital consumption has become a trend, and more choices and updates make the Spring Festival holiday innovative and convenient.
Through the window of Spring Festival consumption, we can find that digital technology has been deeply integrated into all aspects of production and life, expanding the boundaries of life, and injecting strong momentum into economic and social development. The new trend of digital consumption comes from the digital transformation and transformation of enterprises. Digital technology creates high-quality supply and leads to drive new demand, not only opening up new space for corporate development, but also providing consumers with new choices, constantly activate the driving force and potential of the domestic economic cycle.
Deep potential comes from continuous innovation of products and services. Through digital interactive long scroll experience, AR refrigerator stickers allow tourists to "hold the beautiful ice sculptures in their hands", Harbin ice and snow world gameplay is new, and the popularity remains unabated; face recognition door locks, sweeping robots that "scan wherever they are" and air conditioners that automatically adjust the operating mode according to changes in the interior environment, smart homes have won more and more favors with their outstanding convenience; remote control, automatic parking, voice assistant and other functions improve driving experience, becoming an important reference factor for people when purchasing new cars... It integrates digital technology, and the product has a lot of selling points, effectively stimulating residents' enthusiasm for consumption.
Deep potential comes from a continuously optimized consumption environment. Digital technology is widely used in all aspects of consumption, promoting the integration and development of online and offline, business formats and scenarios, so that consumers can not only buy easily, but also buy comfortably and safely. Scan the QR code to avoid the trouble of carrying cash. Now even foreign tourists who come to China to travel have learned to pay by face and hand-scan payment, making payment more convenient. The planting process, picking time and place of agricultural products, the fishing boat information of aquatic products, and the fishing time and place of fishing can all be obtained by scanning the "traceability code", making consumption more secure. Digital technology promotes innovation in consumption scenarios and a better consumption environment, cracks down on bottlenecks and pain points that restrict consumption, and provides strong support for boosting consumption and expanding domestic demand.
Deep potential comes from the ever-expanding consumer group. Not only the younger generation has become the main force of digital consumption, but other groups also have the willingness and ability to consume, which contains huge consumption potential. For example, rural residents were constrained by the level of commercial infrastructure in the past, and catching up with large markets was the main consumption method; now every village has broadband and express delivery to rural areas, and rural residents can "buy and sell" by taking out their mobile phones anytime and anywhere. For example, watching live broadcasts, shooting short videos, taking online classes, and the elderly can enjoy the Internet. "Internet surfing" gives the "silver economy" a broader prospect.
The convenience of "daily use without realizing it" depends on the unremitting update of the R&D end and the innovation of the application end. "Cloud fitting" relies on AR technology. Easy parking is due to the interconnection of parking lot data, and the orderly adjustment of the drone formation cannot be separated from the support of computing power. Good technology cannot be placed in the laboratory to "sleep". Only by strengthening the iterative innovation and promotion of technology can we maximize the role of the primary productivity of science and technology. Especially when the common digital technology is widely used in multiple industries or fields, we should coordinate the role of "two hands" to make scientific and technological innovation and industrial innovation complement each other and add another arm to digital life.
The charm of digital technology lies not only in its ability to integrate everything and achieve endless penetration, but also in its ability to break barriers and restrictions. The gaps created by factors such as age, region, urban and rural areas in the past are now gradually dissipating, and almost all consumer groups can gain the opportunity and channels to enjoy the dividends of digital technology. Not long ago, the "National Data Infrastructure Construction Guidelines" was issued to start a new round of data-centric digital infrastructure layout. Improve and perfect the new infrastructure to provide data collection, circulation, utilization and security services, and digital consumption will surely be in a vast trend and benefit more people.
Digital technology helps a better life, which was unimaginable in the past, but now it is within reach. Making good use of digital empowerment and putting more effort into new supply, improving the environment, and expanding channels will definitely fully stimulate consumption willingness, turn potential into motivation, turn opportunities into reality, and turn advantages into trends.
