CCTV News: Speaking of ice and snow tourism, this Spring Festival holiday, not only the local tourism market with rich ice and snow resources in the north is booming, but ice and snow tourism in some parts of the south is also heating up. The number of tourists from the south among the ice and snow tourism groups continues to grow. "Ice and snow + folk customs" and "sports + tourism" have made more and more people like ice and snow tourism for the New Year. Ice and snow tourism has also driven the development of surrounding hotels and catering industries, and the level of tourism consumption has been significantly improved.

The Ministry of Culture and Tourism has released 12 national ice and snow tourism boutique routes, and ski resorts have also introduced a series of measures to promote the continuous heating of ice and snow tourism. Meihekou, Jilin, is a new ice and snow tourism town in the past two years. In the Zhibei Village Scenic Area, built with the local culture of Northeast China in the 1960s and 1970s, the big red lantern loess wall set off the strong New Year atmosphere. During the Spring Festival, Zhibei Village Scenic Area received an average of about 8,000 tourists per day, of which the proportion of tourists from the south exceeded 35%, with a significant increase. The snow theater, covering an area of ​​more than 3,600 square meters, creates a unique experience of integrating ice and snow with folk art through wonderful folk cultural performances and dynamic sound, light and lighting effects.

Not only a small town in the northeast, ice and snow tourism in the south is also very popular. The Wansongling Ski Resort in Daming Mountain, Lin'an, Hangzhou, at an altitude of 1,200 meters is extremely hot. On the intermediate track, "fully armed" ski enthusiasts stepped on their skis and rushed down from the 100-meter-high snow track to experience "fast and passion". In the primary road and practice field, most of them are skiing "Xiaobai" and families with children. They mainly focus on feeling the fun of ice and snow, and take a rush to try on the soft ice and snow, and move forward slowly.