Sanlitun, Shanghai Nanjing Road, Chengdu Chunxi Road... Every city has such fashionable landmarks, with trendy stores and products gathering, always full of fashion charm and infinite vitality. Every once in a while, from trendy clothing brands to specialty restaurants, from high-end beauty products to creative lifestyle stores, these landmarks will always have a batch of new business forms "appearing" and it will be updated inadvertently.

This phenomenon has a professional term: first-store economy. On this basis, the initial launch economy is derived, which is the general term for economic activities such as enterprises releasing new products, launching new business forms, new models, new services, new technologies, and opening first stores; it covers the entire process of chain development of enterprises from the first release, first exhibition of products or services to the first establishment of stores, first establishment of R&D centers, and then to the establishment of corporate headquarters.

Behind the continuous charm of first-store stores, there is the essence of business rules - continuous innovation. Business minds create sparks of wisdom, constantly bringing surprises to people with diversified products and services, and also making the city colorful. Since the reform and opening up, more and more brands have entered China's huge market step by step after they have successfully opened their first stores. Starting from the first store, they have changed geometrically into hundreds of stores, thousands of stores, and tens of thousands of stores, and have also brought modern business concepts such as chain operations and supply chains, bringing a diversified consumer culture. As a result, a large number of Chinese-style chain catering brands have gradually grown like mushrooms after a rain, injecting new vitality into the historic catering industry.

Not only the catering industry, the emergence of more and more first-time stores has subtly promoted the continuous upgrading of all walks of life - not only enriching the public's daily "menu", so that we can taste food from all over the world and get in touch with the world's top products and services without having to travel through mountains and rivers, but also creating employment, stimulating domestic demand, and making the market vibrant.

At present, how to stimulate consumption vitality is an important topic, and the initial public offering economy is highly expected. From an economic perspective, the initial economy can bring about a "catfish effect", that is, to stimulate internal vitality through external stimuli. For example, the brand's first store's new store design concept, ultimate service experience and the latest product series of the season will inspire peers to compare and learn to catch up, compete for beauty, and stir up the "pool of spring water" of business.

At the same time, a large number of domestic and foreign brands have gathered in their first stores, which can share huge customer flow, high-quality commercial supporting facilities and a strong fashion and cultural atmosphere, enhance the visibility and influence of commercial districts, create a agglomeration effect, and then promote the release of more new products here, and more first stores and exhibitions here to implement them, forming a virtuous cycle.

Of course, when developing the initial economy, we must also be vigilant against the "decreasing marginal effect". For example, some cities blindly pursue the number of first-time stores, and the introduced brands are seriously homogenized. They are all the same fast fashion brands or common catering chains. Over time, consumers' enthusiasm will gradually "cool down". Therefore, the "first store economy" and "first store economy" are not simply repetition, generalization, or popularity. Only by paying attention to the innovation and diversity of the brand and exploring those first stores that are truly distinctive and can bring new experiences to consumers can we create sustainable competitiveness. (Source of this article: Economic Daily Author: Du Ming)