CCTV News: In recent years, consumers' enthusiasm and demand for cultural and tourism consumption have been continuously increasing. As the Spring Festival approaches, in the major scenic spot business districts in Xi'an, Shaanxi, national consumption of cultural and tourism has entered its peak season.

The reporter learned from the Xi'an City Wall Scenic Area that the passenger flow in the scenic area has been rising recently, and it is expected that the total number of tourists received during the entire Spring Festival holiday will reach 300,000. In addition to visiting the Xi'an city wall, the New Year Lantern Festival and other activities held by the scenic spot have also become new highlights of this year's Spring Festival.

With the rise of cultural and tourism consumption, the consumption of cultural and creative industries and national trends in scenic spots has become increasingly popular. In the Xi'an City Wall Scenic Area, a total of 39 New Year cultural and creative theme products will be launched during the 2025 Spring Festival. The staff dressed up as "City and Jia Ji" and walked between the lamp groups, displaying handicrafts such as sugar paintings, round fans, rattles, etc., creating the cultural atmosphere of Chang'an City Well in the Tang Dynasty. In the Pedestrian Street of the Tang Dynasty City Never Sleeping City, while people are visiting the bustling blocks, national trendy products that incorporate traditional cultural elements are also loved by consumers.