CCTV News: According to the website of the China Consumers Association, in order to effectively protect the legitimate rights and interests of consumers and create a good consumption environment, we will take the realization, safeguarding and developing the fundamental interests of the broadest masses of the people as the starting point and end point of consumer rights protection work. On the basis of widely soliciting opinions from consumers and all sectors of society, the China Consumers Association has determined the theme of the 2025 National Consumers Association Organization Consumer Rights Protection Year as "Building Satisfied Consumption Together".

The meaning of the theme of the year "Building satisfactory consumption together" is that consumer associations at all levels should aim to improve consumption experience, strengthen consumer rights protection, assist consumption policies, disseminate consumer knowledge, effectively perform the legal responsibilities of protecting consumers' legitimate rights and interests, and truly shoulder the responsibility of consumer rights protection hubs, promote the improvement of the social co-governance level of consumer rights protection, and provide strong impetus for all-round boosting consumption and promoting high-quality development.

Focusing on the theme of "building satisfactory consumption together", the China Consumers Association and the National Consumers Association organize the following work: First, vigorously carry out the annual theme publicity activities, continuously enhance the influence of the year's theme of consumer rights protection, create a strong social atmosphere, and widely disseminate the concept of co-governance of society with satisfactory consumption. The second is to jointly carry out the "3.15 Golden Autumn Shopping Festival, Consumer Association protects your consumption shop" public welfare activities, work with relevant departments to actively create new consumption scenarios, promote offline "no-reason returns" to expand and increase efficiency, and make the people have a stronger sense of gain in consumption. The third is to explore and study the green consumption guide for Chinese consumers, actively guide green and low-carbon life concepts and consumption methods, oppose luxury and waste, and promote carbon reduction, pollution reduction and green expansion. Fourth, build and use the "National Consumer Association Smart 315" platform well, try every means to increase the complaint settlement rate and the success rate of complaint mediation, strengthen the analysis and application of complaint consultation data, and effectively play the role of early warning of complaint big data. Fifth, deepen the application of consumer satisfaction assessment results in 100 cities, vigorously promote work experience that optimizes consumer experience and improves consumer satisfaction, and continuously create a safe and secure consumption environment. Sixth, establish high-end think tanks, explore joint and rotation of consumption forums (lecture halls) with various directors, and provide strong support for high-quality advice and strengthening the voice of consumers' associations. 7. Strengthen overall guidance on the comparative experiment work of the national consumer association, give full play to the role of the staff assistant of "Customer Association helps you choose", improve the consumer information retrieval experience, and steadily increase the number of consumers' visits and usage rates. Eighth, actively promote consumer civil public interest litigation work, strengthen communication and cooperation with people's courts and procuratorates, and guide local consumer associations to organize litigation practices. Ninth, carry out the "Year of Consumer Association Organization Construction" action in depth, promote relevant provinces and cities to restore consumer association organizations in accordance with the law, and strengthen the guarantee of performance of duties. Tenth, strengthen contact and communication with relevant government departments, industry organizations, and relevant institutions, mobilize all parties' enthusiasm to participate in consumer rights protection, and promote satisfactory consumption with all heart and soul.