CCTV News: China's Spring Festival is now the United Nations holiday, and about one-fifth of the world's population celebrates the Spring Festival in different forms. The Spring Festival culture is shared globally, and various New Year goods that carry the "New Year atmosphere" and innovation are also going overseas and are popular all over the world.

China's "playing method" is popular to go overseas, and all kinds of toys have also ushered in the "going out to the ocean". A toy production company in Songtao County, Guizhou Province welcomed many orders from overseas at the beginning of the year. At present, workers are working hard to produce and rush to make overseas orders.

With the development of cross-border e-commerce, more overseas consumers can easily experience the "New Year atmosphere" of China.

Yuan Qian, a researcher at the Institute of Foreign Economics of the National Development and Reform Commission, said that at present, my country's New Year's goods are increasingly showing new trends of diversification, digitalization, branding and localization. Diversification is reflected in the expansion of overseas products from traditional food, tea, fireworks and firecrackers to emerging electronic products, smart homes, cultural and creative products, etc., with increasingly rich categories; digitalization is reflected in enterprises using more technical means such as e-commerce platforms and social platforms to promote products to reach the consumer market more accurately.