CCTV News: In Harbin now, all kinds of subwinter elements can be seen everywhere. While experiencing the fun of ice and snow sports, tourists can also feel the strong atmosphere of the subwinter.

In the urban transportation roads in Harbin, various forms of Asian Winter Games emblems, slogans and slogans can be seen everywhere. In recent days, new bridge advertising, facade advertising, etc. have been added in the local area. Around the main venue, an urban lighting landscape has been added.

Li Chun, the head of the Propaganda Department of the Executive Committee of the 9th Asian Winter Conference in Harbin in 2025, introduced that they have set up more than 10,000 pairs of light poles and flags on the main streets of the city, especially around the venues where the Asian Winter Conference was held, and around the opening and closing ceremonies. The fence has also exceeded 9,800 pairs of flying flags. In addition, various lighting has been added to the streets around the venue where the main opening and closing ceremony have been held, and the atmosphere creation work in the city is constantly increasing.

In the next step, Harbin will improve and add more than 200 atmospheres to Taiping International Airport, railway station and other places, as well as arrival and departure guide signs, New Year's promotional posters and blessing characters.

Li Chun introduced that various group cultural activities and sports activities should be carried out to promote the atmosphere of the Asian Winter Games. They will also add New Year's posters and New Year's pictures to combine the Asian Winter Games atmosphere with our traditional Spring Festival festivals to celebrate this sports event together.

This winter, Harbin will focus on the two rivers of Majiagou River and Songhua River, making full use of parks, squares, enterprises, institutions, college stadiums, rivers and lakes and other natural waters to build a public welfare ice rink to ensure that citizens and foreign tourists participate and experience winter outdoor ice and snow activities.

In the Asian Winter Games franchise product retail stores in scenic spots such as Harbin Central Street, there are endless customers. Asian Winter Games-themed refrigerator stickers, commemorative medals, plush toys, water cups, etc. are deeply loved by consumers.