At 8 pm, when you walk into Ciqikou Snow City, the shops are still brightly lit, and there are endless consumers coming.

"Every October, we will extend our business hours to 8 pm. Many customers will buy ski equipment after get off work on weekdays. Sometimes there are many customers, and we will be busy until 10 pm." A Fei is the manager of a snow utensil store in Ciqikou Snow City.

As winter approaches, the popularity of ice and snow sports continues to rise, and ski equipment ushers in its peak sales season.

Snow equipment sales are ushering in the "golden season"

This year is A Fei's 12th year of working here. As a veteran ski enthusiast and snow equipment sales expert, he has witnessed the changes in the snow equipment industry over the years. "The Beijing Winter Olympics was successfully held, attracting more and more people to participate in skiing, and everyone has an increasing demand for skiing equipment."

Initially, the snow furniture store where he worked only rented one store here. With the increase of customers and the increase in product sales, the store continues to introduce more brands. "Because of the demand for display, we have expanded to the current 7 stores over the years, opening up several of them."

In another store next door, customers come to buy from time to time, and sales staff are busy shuttled through it. Here, a salesperson is introducing the latest snowshoes to customers in detail, with a very detailed explanation from the material to technology; on the other hand, a new young customer is trying on dopamine-colored snow suits; outside the store, a technician is focusing on waxing snowboards... Different from ordinary online shopping products, such as snowshoes, snow suits and other categories, if you want to find the product that suits you the most, more consumers will choose to buy offline.

Customers choose snow shoes in a snow utensil store

Like many sales industry gathering places, Ciqikou is a "must-visit" ski equipment distribution center for Beijing ski enthusiasts, gathering many snow utensils stores, with many brands and a wide variety, and many consumers come here. Starting from October every year, snow equipment sales enter the "golden season".