CCTV News (News Broadcast): Spring is bright, and flowers are blooming. All regions are actively creating new consumption scenarios and expanding new consumption formats to help the "Spring Economy" continue to flourish.
Go out and enjoy the flowers and enjoy the good times in spring. The rapeseed flowers in Guiding, Guizhou are in full bloom. This year, the local government has upgraded its cultural tourism format with "flower viewing + trendy entertainment" as the core. It has set up flower field trails, flower field markets, and launched flower field concerts. Since the spring flower viewing period, the number of tourists received by the scenic spot has increased by 23.6% year-on-year. Shaanxi Hanzhong used "flowers" as the medium to introduce real-life performances in the Sea of Flowers Scenic Area, and added special entertainment projects such as rail trains and low-altitude cableways to create a rural tourism base that integrates ecological sightseeing, study and practice. Thousands of acres of pear blossoms in Hanyuan, Sichuan have entered the best viewing period. The pear blossoms all over the mountains and green hills and farmhouses form a beautiful spring pastoral picture. Visitors here can not only enjoy the flowers and view, but also experience farm work, participate in flower field sketching, and enjoy the pastoral fun. Tourists flock to both sides of the Jiulong River in Zhangzhou, Fujian Province. The blooming sea of flowers connects ecological wetlands, cultural and leisure areas, sports and leisure areas along the river, creating a riverside landscape with rich colors, layers and spaces. The local area also promotes the continuous warming of the "spring economy" by revitalizing historical and cultural resources and creating cultural tourism projects such as ancient kilns.
Create a new model for the integration of culture, sports and tourism. Wuhan, Hubei launched the 2026 Sports Consumption Week to create a new integrated consumption scenario of "sports, eating, enjoying, shopping, traveling and exhibitions", allowing sports to stimulate consumption potential.
