Consumption is full of vitality during the National Day and Mid-Autumn Festival holiday

CCTV.com2025-10-08

CCTV News (News Broadcast): During the National Day and Mid-Autumn Festival, county markets have unleashed new potential, green consumption has led a new trend, and the vitality of the national consumer market continues to increase.

In the Mid-Autumn Festival that just passed, "family reunion" set off a new upsurge in holiday catering consumption. Platform data shows that during this year’s Mid-Autumn Festival, the occupancy rate of restaurants increased significantly compared with the same period last year. Among them, the occupancy rate of private rooms for 3 to 4 people, which focuses on family reunion scenes, increased by more than 90%. Many stores have also added experiential activities such as participating in mooncake making to create a festive and peaceful atmosphere. A series of cultural and creative toys related to the Mid-Autumn Festival are also very popular among consumers.

During this year’s National Day and Mid-Autumn Festival holiday, consumption in counties has shown good growth momentum. In Hui'an County, Quanzhou, Fujian, this large supermarket that has just completed renovation has welcomed a large number of consumers. In Ruian, Zhejiang, this large commercial complex has 54 new brands opening for business ahead of the holiday. Six days before the holiday, the mall's passenger flow exceeded 600,000, a year-on-year increase of 17%, and sales increased by 24% year-on-year.

In commodity consumption, green and intelligent new products are highly favored. According to data from major e-commerce platforms monitored by the Ministry of Commerce, in the four days before the holiday, the number of first-class energy-saving energy-saving appliances increased by 19%; smart refrigerators increased by 20.7%, and smart home products increased by 16.8%. Service consumption is full of vitality, and the box office of National Day movies exceeded 1.6 billion yuan.

With the optimization of policies and measures such as visa exemption, tax refund expansion and payment facilitation, inbound consumption continues to heat up. At the Heihe Port in Heilongjiang, the newly implemented visa-free policy has ushered in a spending boom for foreign tourists in small border towns. In the six days before the holiday, the total number of inbound tourists increased by 38.46% year-on-year.

This holiday, the number of new energy vehicle trips has increased significantly. In the six days before the holiday, the charging capacity of the charging facilities in the highway service area of ​​the State Grid Smart Internet of Vehicles platform exceeded 52.71 million kilowatt-hours, which continued to increase compared with the same period last year. State Grid and China Southern Power Grid have added emergency charging vehicles, mobile charging piles and other facilities at busy charging sites.

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