During the May Day holiday, the cultural and tourism market continued to heat up. Information released by the Ministry of Culture and Tourism shows that various places have launched a variety of tourism products, strengthened the integration of culture and tourism and empowered technology, and strived to improve management level and service quality. Data from the travel platform shows that long-term tour bookings have exploded, county tourism continues to be hot, and the demand for themed tours such as rural, camping, and food is strong, and various products are "blooming at multiple points".

Consumption is high

In the Yanguan Chaole City, Haining City, Zhejiang Province, tourists enjoy cultural journeys, and sound wave parties and city wall music LIVE are staged one after another. "Listing pop music in such a historical place makes you feel a wonderful feeling of traveling through time and space," said Xu Jiaying, a tourist from Ningbo. Data shows that the number of room reservations in Yanguan Ancient City during the May Day holiday is close to full.

Data released by Meituan Travel shows that during the May Day holiday, the popularity of cultural and tourism consumption continued to rise, and the transaction volume of scenic spots contributed by tourists from other places on the first day of the holiday increased by about 15% year-on-year. Ctrip data shows that on the first day of the holiday, domestic travel remained high, and the number of ticket bookings in domestic scenic spots increased by nearly 20% year-on-year.

Watch the comic exhibition and watch old movies... During the May Day holiday, the third Huigang Animation Art Season was held in Huigang Village, Fengchuan Street, Tonglu County, Zhejiang Province, receiving an average of nearly 10,000 tourists per day. Tonglu combines traditional folk customs, historical culture and modern tourism needs to create a series of characteristic cultural and tourism activities and projects.

Inbound tourism maintains a high growth momentum. Ctrip data shows that on the first day of the holiday, the number of inbound travel orders increased by 141% year-on-year.

Itinerary recommendation, route planning, real-time translation, scenic spot explanation... New technologies such as artificial intelligence are booming, bringing new experiences to the journey. "I saw a beautiful Chinese landscape picture on the Internet, but I don't know which place it is. Using the APP's photo recognition function, I quickly accurately locate the ancient town of Huanglongxi, Chengdu." American tourist Kenqi said that AI also provides personalized travel information and planning suggestions. When encountering Chinese menus that I can't understand, you can translate them with a single shot on your phone. You can use your photo to identify them when visiting attractions to better experience Chinese traditional culture.

The cultural experience is richer

During the May Day holiday, many tourists choose to "shop off" with paid leave to conduct long-distance travel. Ctrip data shows that compared with the Qingming Festival holiday, the travel distance of tourists on May Day showed a significant extension, with the proportion of cross-city tourism orders on the first day of the holiday reaching 90%.

The deep integration of culture and tourism. On May 3, in Hanyuan, Rencheng District, Jining City, Shandong Province, the "Calligraphy Doctor Canal Creation Base" was unveiled. The "Continuation of Cultural Context and 100 National Calligraphy Doctors' Works Exhibition" held at Jining Art Theater on the same day attracted many calligraphy enthusiasts to visit. The exhibition deeply explores historical relics such as the Governor's Office of Jining River and Zhugan Lane, and enriches cultural and tourism experience.

The popularity of rural tourism in counties and counties has increased. In Chun'an County, Hangzhou City, Zhejiang Province, Qiandao Lake Scenic Area has become a popular check-in spot for family and parent-child tours in the Yangtze River Delta region with its good ecological landscape and leisure tourism projects, and tourists can fully enjoy their leisure time here.

Ctrip data shows that on the first day of the holiday, county tourism orders increased by nearly 20% year-on-year, and rural tourism orders increased by more than 40%. Meituan Travel data shows that as of May 1, the number of high-star hotel reservations in counties increased by 40% year-on-year during the May Day holiday, which was significantly faster than the overall level.

All localities make full use of intangible cultural heritage resources and develop various forms of tourism products. In Lanzhou City, Gansu, the national intangible cultural heritage Lanzhou Taiping Drum was performed enthusiastically. The drummers leaped and the rhythm was sonorous, attracting many tourists to stop and watch. In Huangshan City, Anhui, the local area integrates the ancient Hui style buildings with intangible cultural heritage fish lamps, and dozens of colorful fish lamps flow and cruising between the bluestone alley and the water system. Feeling and experiencing the charm of intangible cultural heritage during travel has become the choice of many people.

Immersive tourism is popular

Immersive tourism has become a new hot spot for this holiday. On May 1, "Drunk Tour and Long Song and Dreaming of Shaoxing Water" set sail in Yuecheng District, Shaoxing City, Zhejiang Province. The tour line relies on the profound historical culture of the ancient canal to launch an immersive light and shadow technology and cultural real scene interpretation. It is understood that the tour route attracted a large number of tourists during the May Day holiday, and reservations were tight during some periods, and the local additional flights provided a better experience for tourists.

During the May Day holiday, Taizhou Fucheng Cultural Tourism Zone, Linhai City, Zhejiang Province ushered in a peak in passenger flow. In Taizhou Fucheng City Wall, Light and Shadow Show uses augmented reality and other technologies to transform the ancient city wall into a dynamic historical scroll and reproduce historical scenes. State Grid Taizhou Power Supply Company optimizes the power supply plan, strengthens the number of video inspections, and ensures the stable operation of light and shadow equipment.

Faced with the peak of travel, various places have optimized management methods and introduced measures to benefit the people to improve the tourists' experience.

It is understood that many scenic spots in many places have extended their opening hours and increased nightclub activities based on actual conditions. During the May Day holiday, the Hunan Museum will extend its opening hours to 8 pm every day, and add 5,000 appointments per day. The scenic spot of the Qin Shihuang Mausoleum Museum in Shaanxi Province has also opened nightclubs, adding 15,000 tickets every day.

Dai Bin, director of the China Tourism Research Institute, said that the weather in most areas during the May Day holiday is pleasant, and people's willingness to travel is high. From the perspective of travel distance, most tourists choose medium- and long-distance travel, and some tourists travel twice or three times during the holidays, and the tourism market is characterized by prosperity and development.