CCTV News (Reporter Su Danghui): Recently, the interview team of 2025 National Hundred Integrated Media Reporter Chongqing Tour Events visited Chongqing Dazu District, Shizhu County, Pengshui County and other places to learn about the development situation in many fields in the local area. The reporter observed that Chongqing has made great efforts in protecting the "filial piety" statue of Dazu stone carvings inheriting good family style, creating a "red study and study IP" to leverage the "study and study" enthusiasm, and protecting green mountains and green waters to achieve long-term development of cultural and tourism. It has actively explored to make good family style, good industries and good environment the "golden key" to open a better life.

Protecting the "filial piety" statue of stone carvings: Dazu tells the story of "intangible cultural heritage" family style

On April 25, the reporter came to Dazu District with the interview team and learned that many statues of Dazu stone carvings reflect the idea of ​​filial piety. The craftsmen carved the process of their parents' life wet and raising their children with great difficulty on the cliff. The realistic statues show life scenes such as praying for children, giving birth, breastfeeding, and seeing off the gossip.

"Dazu stone carvings are in the long river of grotto art, pushing the culture of filial piety to the extreme." said a staff member of the Dazu Stone Carving Research Institute. While protecting this world cultural heritage, the local area strives to tell good intangible cultural heritage stories. They have created a practical teaching base for filial piety and integrity in Dazu, attracting a large number of primary and secondary school students to visit, allowing students to read "beautiful stones and beautiful carvings" in front of historical relics, and internalize the "good family style" expressed by the statues during the tour.

Dazu stone carving. Photo by CCTV reporter Su Danghui

Chixin Courtyard leverages the industry: villagers eat "study and study" meals like this

On the morning of April 26, Huaxi Village, Zhongyi Township, Shizhu County was misty and rainy. In a villager's yard, a group of children studying and studying are listening to local tour guides introducing the poverty alleviation story of Huaxi Village. The children are very interested in the huge changes that happen before their eyes. This courtyard is the original courtyard built by the local government based on poverty alleviation stories and the "Red Study IP".

"There are walking study classes everywhere here!" A relevant person in charge of Zhongyi Township introduced. The reporter learned that in the past five years, Zhongyi Township has received a total of 2,185 team-building units and 91,000 study personnel, which has given birth to many rural "new farmers" such as industrial brokers, "rural CEOs", and study tour guides. The villagers had a "study and study" meal and their pockets were bulging. The local person in charge introduced: "Ma Ma, the owner of Chuxin courtyard, has paid more attention to health preservation, and her son has paid more attention to cleaning up the courtyard, and has pursued a better life." Through the integration of culture and tourism, the local area has allowed the rural Polygonatum, honey and other specialties to go to the market, and also allowed the children in the city to feel the weight of struggle here.

Chuxin Academy Study Group. Photo provided by Zhongyi Township

The "Basi" environment is more pleasant: the mountain city maintains a good ecological barrier

On April 27, the Ayi River in Pengshui County was rippling with green waves, and the two sides of the river were green. There are many tourists here. They enjoy the fresh air and beautiful environment here while enjoying the beautiful local ethnic songs and dances. It is understood that in recent years, Pengshui County has fully implemented the "river chief system" and "forest chief system". The forest coverage rate of the Mowei Mountain Scenic Area in its jurisdiction has reached 95%, and the average temperature remains at 14.9℃ all year round, which is called "the oxygen bar hanging in the clouds."

As the largest city in the upper reaches of the Yangtze River, Chongqing is based on ecological protection and builds a "nine governance" ecological governance system with water control, air control and waste control as the driving force. The reporter learned that as of the end of 2024, the water quality of the Chongqing section of the main stream of the Yangtze River has maintained Class II standards for eight consecutive years, and the proportion of excellent water quality in 74 national-controlled sections has reached 100% for two consecutive years; the number of days with good air quality has remained stable at more than 325 days for five consecutive years. A good ecological environment provides sustainable "green momentum" for the integration of culture and tourism. Coming here to get close to nature and experience the beautiful green waters and green mountains has become an important reason why tourists choose Chongqing.

Tourists experience bamboo raft singing on the Ai River. Photo by CCTV reporter Su Danghui

The Third Plenary Session of the 20th Central Committee of the Communist Party of China made major decisions and arrangements to "improve the system and mechanism for the deep integration of culture and tourism" around the goal of building a cultural power. Relying on local intangible cultural heritage and "Red Study IP" and other cultural resources, Chongqing actively extends the tourism industry chain and explores a path of cultural and tourism integration that leverages the advantages of multiple benefits and superimposed benefits of excellent cultural protection and inheritance, industrial revitalization and ecological improvement.