When movies "embrace" AI, how hard is the "black technology" behind the scenes of Chinese films?

CCTV.com2025-05-14

CCTV News: The 15th Beijing International Film Festival is underway. As an art form that is highly integrated with technology and art, film has always embraced the latest technological innovations. At this film festival, the combination of artificial intelligence and film art has become one of the focus of attention.

The world's first AI unit series debuted

During this year's Beijing Film Festival, the world's first AI unit series "New World Loading" was unveiled. The entire series consists of 7 unit series. The 7 short films not only have diverse styles, but also cover a variety of themes such as science fiction, history, fantasy, and absurd comedy. It is understood that this year, the AIGC unit of the Beijing Film Festival gathered creators from 33 countries, and the collected works reached more than 1,500, tripled compared with the previous session, with nearly 100 overseas works.

How does AI participate in the full process of film production?

From assisting script creation to generating amazing visual effects, AI has become a new tool for filmmakers to explore and use. AI not only enables quick adjustment and expansion of scripts, but also generates detailed storyboards and concept maps, helping directors pre-visualize the creativity in their minds, thereby achieving artistic concepts more efficiently. In addition, relying on big data analysis, AI can accurately analyze the content of the video, predict audience preferences, and provide strong support for project planning and evaluation.

Reporter Experience the Unbounded Immersion Unit

This year, the Beijing International Film Festival established a "Unbounded Immersion Unit" created by artificial intelligence, virtual reality and other technologies, attracting many movie fans and citizens to come and check in. Here we bring together various technical forms such as VR, AR, MR, ring screen and image interaction devices. The reporter enters keywords and types on the computer and can quickly generate a logical short film in real time.

Just in March this year, the "Notice of the National Film Administration on Promoting the Orderly Development of Virtual Reality Films" was officially released, marking that Chinese films are entering a new era, and traditional films and virtual reality films will present a new situation of "flowers blooming two branches".

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