At the 5th Consumer Expo, many companies showed their "special skills" in the new consumer technology exhibition area. The "Nezha Tornado" has been blown from cinemas to figure blind boxes and joint albums. Cars have changed to "energy", home appliances have "intelligence", and home decoration, kitchen and bathroom have "new" to benefit more families... Since the beginning of this year, new consumer ideas in many fields have emerged.
Data released by the National Bureau of Statistics recently showed that the total retail sales of consumer goods in the first quarter was 12467.1 billion yuan, an increase of 4.6% year-on-year. Consumption, one end, connects to the people's better life and the other end, connects to the macroeconomic market, not only affects people's livelihood, but also concerns the overall economic development. To allow the consumption "carriage" to accelerate and better drive economic growth, supply and demand need to resonate at the same frequency, and the effective government and the effective market are "going in both directions".
Promote income increase, reduce burden, and macro policies support the improvement of consumption capacity. When the wallet is bulky and the burden is lighter, everyone will have the confidence to "buy, buy, buy". The "Special Action Plan to Boost Consumption" released in March proposes measures to promote the reasonable growth of wage income and broaden the channels for property income, and use it to promote income growth to stabilize consumption expectations; study the establishment of a parenting subsidy system and implement three-year action to optimize the consumption environment, break down bottlenecks and difficulties to help consumers reduce worries... Gathering policy synergy will give consumers more confidence in consumption.
Excellent supply and expand scenarios, and innovative product and service release consumption potential. Whether it is new business formats such as live streaming and instant retail, new scenarios such as ice and snow economy and initial launch economy, or new products such as AI games and exoskeleton robots, they are new attempts to make precise efforts on the supply side. Only by aiming at a higher quality of life, better consumption experience, and richer cultural connotations, and using demand to drive supply and create demand through supply can we continue to release new consumption momentum and expand new consumption space.
Relax bottlenecks, strengthen protection, and create a better environment to stimulate consumption vitality. Only by buying smoothly and comfortably, can you have more confidence in consumption. On the one hand, we must open up the "last mile" of policy implementation, such as reducing the consumption threshold for the elderly with elderly services and strengthening the construction of rural terminal logistics and distribution facilities. On the other hand, we must strengthen the protection of consumer rights. Relevant departments will crack down on counterfeit and shoddy products, local governments will explore management models according to local conditions, strengthen supervision on platforms, and operate in a honest and law-abiding manner in enterprises, jointly create a better consumption environment.
Boosing consumption is not only a "stabilizer" to deal with external challenges, but also an "accelerator" to promote high-quality development. The joint efforts of multiple parties to boost consumption will make the consumption "carriage" run smoother, the driving force for economic growth stronger, and the people's sense of gain will be more fulfilling. (Reporter Zhang Xiaojie and Zhou Yihang) Xinhua News Agency, Beijing, April 18
