During the Qingming Festival, people's travel is hot, and holiday consumption shows a rapid growth trend. The surging crowds of people in big cities and towns, the national trend that "wears" culture, and the craze of food, accommodation, transportation, and shopping have not only accelerated the release of the potential of the consumer market, but also injected momentum into promoting the economic recovery and improvement.

■Outlook for a walk, "Spring Economy" is popular

The platform travel data shows that the number of orders for booking surrounding tours during the Qingming Festival increased by 136% month-on-month, and spring tour projects such as flower viewing and mountaineering were favored. Flower viewing and tours became the choice of most people, and bookings increased by 55% month-on-month.

On April 4, tourists went out to enjoy the flowers at the Taohuayuan Scenic Area of ​​Youyang Tujia and Miao Autonomous County, Chongqing. Xinhua News Agency (photo by Qiu Hongbin)

In Weihui City, Xinxiang, Henan, convenient roads connect the beautiful scenery of the mountains, and tourists experience the beautiful spring in the sea of ​​flowers.

In Jiangsu Jinhu Water Forest Park, more than 100 acres of February orchids are blooming in the Metasequoia forest, attracting many tourists to go out for spring and experience the romance of spring.

The Xiyue Huashan Scenic Area has recently entered the most beautiful season of spring. Climbing the dangerous and handsome Huashan Mountain can not only appreciate the majestic momentum of "the world's most dangerous mountain", but also enjoy the peach blossoms blooming all over the mountains.

■Integration of culture and tourism, traditional folk customs show their charm

On April 4, the 2025 Dujiangyan Water Release Festival kicked off on the Feishayan Spillway of Dujiangyan Scenic Area. The Water Release Festival originated during the Northern Song Dynasty. Praying for a bumper harvest and prosperity for the country and the people also represents the beginning of spring plowing. Over the past 1,000 years, the Water Release Festival has developed into a unique landscape in Dujiangyan today.

On April 4, Xinghua City, Jiangsu Province held a Maoshan boat event on the Qingming Festival. This folk activity not only carries the traditional cultural connotation of the Qingming Festival memorial service, but also continues to be innovative and interpreted in the process of passing on from generation to generation, bringing tourists a new cultural experience.

■Travel is hot, and the "mobile China" is full of vitality

On April 4, the first day of the Qingming Festival holiday, transportation in various places ushered in a peak in travel. Railway departments in various regions shall scientifically formulate transportation plans, increase capacity deployment, strengthen station and train services and safety guarantees, and ensure safe and orderly travel by passengers.

On April 4, at Wenzhou North Station, Zhejiang Province, passengers arriving from the platform with their luggage in an orderly manner. Xinhua News Agency (photo by Su Qiaojiang)

The Shenyang Bureau of the National Railways has carefully created high-quality tourism routes by analyzing the characteristics of passengers' spring travel. During the Qingming Festival holiday, special tourism trains from Dalian, Shenyang, Fushun North to Guangzhou and Shenzhen will be launched; the "Silver Special Train" from Dalian to Yingtan will be launched to meet the travel needs of elderly tourists.

The Wuhan and Xiangyang passenger transport sections of the National Railway Wuhan Bureau Group Corporation prepare flower viewing brochures for passengers, providing information such as traditional Chu culture and characteristic local food; the National Railway Zhengzhou Bureau Group Corporation takes measures such as early release and double door opening in a timely manner during periods of dense passenger flow to guide passengers to take and drop in an orderly manner; the National Railway Urumqi Bureau Group Corporation strengthens passenger flow forecast analysis, and adds passenger trains to and from Yining, Turpan and other places in Urumqi, and fully ensures passenger travel needs.

Director: Fang Kuan

Reporter: Yuan Yueming, Mao Jun, Du Honggang, Xiao Yonghang, Xia Peng, Jiang Zhaochen, Xia Zilin

Voice: Chen Yu

Produced by Xinhua News Agency Audio and Video Department