From the comfortable smiles of the elderly on the silver-haired train, to the hilarious laughter of the audience at the talk show, to the focused expressions of office workers in night school focusing on learning new skills, it is not difficult to find that experiential consumption is spreading rapidly among various groups of people with a spark, and has become a key force in promoting the high-quality development of China's economy.
At a time when population aging is increasing, the consumption demand of the elderly group is gradually becoming the focus of market attention. The continued popularity of the "Silver-haired Special Train" is the best example. The trains not only connect the magnificent mountains and rivers of the motherland, but also carry the elderly’s yearning and pursuit of a better life. The travel agency carefully plans the itinerary and fully considers the physical condition and personalized needs of the elderly in all aspects such as transportation, accommodation, and catering. The tourist attractions, hotels, restaurants and other related industries along the route have also ushered in a new development opportunity due to the arrival of the special train, jointly building a complete tourism consumption industry chain and effectively promoting local economic growth. This in-depth experiential tourism consumption is no longer a flash in the traditional sense, but allows the elderly to gain physical and mental pleasure and satisfaction during the journey, and their consumption potential is greatly released.
At the same time, the experiential consumption of the younger generation is also constantly upgrading. Tels for cultural performances such as talk shows, concerts, stage plays, handicraft workshops, etc. are hard to find, which fully demonstrates the young people's strong desire for spiritual and cultural experience. These cultural activities not only greatly enrich the young people's spare time, but also further drive the coordinated development of a series of related industries such as performance planning, venue leasing, ticketing sales, and peripheral product development. In addition, the rapid popularity of "night school" has undoubtedly become another new highlight of young people's experiential consumption. Diversified courses such as first aid training, AI courses, cooking sewing, weaving and embroidery, and artificial intelligence fully meet the urgent needs of young people to improve themselves and cultivate interests and hobbies. The booming rise of these night schools not only opens up a new market space for educational and training institutions, but also drives the prosperity and development of many industries such as textbook writing, teaching aid sales, and site operation, making the night economy full of vitality.
The rise of experiential consumption is the result of the joint effect of sustainable economic development, steady improvement of residents' income levels and profound changes in consumption concepts. It completely breaks the inherent limitations of traditional consumption, deeply integrates consumption with life experience, and injects continuous new vitality into high-quality economic development. On the one hand, experiential consumption has effectively promoted the optimization and upgrading of the industrial structure. In order to meet consumers' increasingly diversified and personalized experience needs, enterprises have continuously increased their investment in product innovation, service improvement and scenario creation, and promoted traditional industries to accelerate their progress towards high-end, intelligent and personalized directions. On the other hand, experiential consumption creates a large number of jobs. From tourism services, cultural performances to education and training, experiential consumption urgently needs a large number of professional talents to provide the society with rich and diverse employment opportunities.
The wave of experiential consumption is coming. It profoundly changes people's lifestyle with its unique charm and provides strong impetus for high-quality economic development. We should seize this historical opportunity, tap into huge potential, make it a powerful engine to drive economic takeoff, and jointly create a better future.
□Zhou Lifang
