CCTV News: During the Spring Equinox, spring is bright, and people go out of their homes to experience the sunshine. The outdoor leisure scene represented by camping has driven the hot sales of outdoor leisure equipment, and the "spring economy" continues to heat up.

In a camp base in Jigongshan Village, Chebu Town, Xianning, Hubei Province, music lingers on the grass. Visitors take their children and pets to have picnics and camp here, start a happy barbecue party, and experience the outdoor "slow life".

A special survey by the China Tourism Research Institute showed that urban and rural residents' willingness to travel in the second quarter reached 89.3%. In a sports goods store in Wuhan, windbreaker jackets and hiking backpacks have become popular items in the store.

At the same time, the rental and delivery services for camping facilities are becoming increasingly popular. In Wuhan, many businesses can provide one-stop services from basic equipment, customized amusement to pre-made dishes, barbecue ingredients, etc. Consumers can order and make reservations through mini programs, and the services can also radiate to surrounding areas such as Xianning and Xiaogan.

Not only the offline stores are selling well, but on the online sales side, the transaction volume of outdoor sports-related equipment also increased significantly in the spring of 2025. Taking a well-known shopping platform as an example, some popular outdoor sports items, such as sports watches, increased by 287% year-on-year, sports jackets increased by 181% year-on-year, outdoor shoes and boots increased by 144% year-on-year, and bicycles increased by 131% year-on-year. Enterprises expand production, new equipment, and outdoor consumption ushers in new growth

In the spring season, in the face of the booming outdoor consumption, enterprises actively expand production capacity to meet market supply. In addition, scientific research institutions are also accelerating research and development to ensure product upgrades.

In mid-March, all 11 prefectures and cities in Zhejiang Province have entered spring. People's willingness to go out to get close to nature has increased, and outdoor stoves have also ushered in a small peak in sales. In Wuyi County, Zhejiang Province, some outdoor product manufacturers are working hard to produce.

At present, the international market demand for outdoor products is still strong, and some companies have been scheduled to June 2025.

Surfing jackets are a highly purchased item among outdoor products. The breathability and waterproof performance of a windbreaker are mainly determined by the inner membrane of its clothes.

A performance experiment after nanomembrane washing is being conducted in a nanomembrane experimental institution in Beijing. When huge water pressure on the instrument table passes through the membrane surface, the number on the instrument remains above 100 kPa. This shows that even if it is soaked in a deep water area of ​​more than 10 meters, the membrane structure in the jacket is still stable.

Duan Feng, an associate researcher at a nanomembrane materials laboratory in Beijing, introduced that the fabric of the windbreaker is constantly upgrading, and nanomembrane is already being used as a waterproof and breathable layer. The nanofibers are only a few hundredths of the diameter of human hair. The nanofibers can be linked together through "welding" technology, making the entire membrane a solid mesh structure.

Experts introduced that with a stable membrane structure, windbreaker will also greatly broaden outdoor application scenarios.

Zhang Peisheng, vice chairman of the China Association of Culture, Education and Sports Products, introduced that from smart wearable devices to lightweight and high-intensity new materials, to virtual reality and augmented reality technologies, these have provided outdoor sports enthusiasts with a brand new consumption experience and opened up new growth paths for the consumer market.

The Action Plan for Promoting the Construction and Service Improvement of Outdoor Sports Facilities (2023-2025)" proposes that by 2025, the total scale of the outdoor sports industry will reach 3 trillion yuan.

Dai Bin, director of the China Tourism Research Institute, said that in the future, with the arrival of more inbound tourists, outdoor sports and leisure will develop into a new tourism life of interaction between China and foreign countries and sharing between hosts and guests, and will be more world-class and have a stronger Chinese style.