"Food +" integration of multiple formats "Cultural tourism on the tip of the tongue" stimulates new vitality for spring consumption

CCTV.com2025-05-08

CCTV News: Appreciating flowers and outings is a good time to travel. Recently, many places have launched "Food + Culture and Tourism" activities to stimulate new vitality in spring consumption.

Hubei: The integration of "food +" multi-format to stimulate new vitality in consumption

Recently, the "Chinese Food Festival" event was launched in Wuhan, Hubei. The food market carefully created at the event brings a diverse experience of "tasting the world with one chopstick". Wuhan hot dry noodles, Xinjiang roasted buns, Chengdu Lai Tangyuan, Chaoshan beef balls, Northeast pot dumplings... The local flavors with unique characteristics in 19 provinces (cities, autonomous regions) across the country gathered together to allow tourists to make friends through food and taste them all over the country. In addition, Hubei Province will jointly carry out more than 600 special activities to benefit the people and promote consumption, including "Food with Movies and Food", and promote the in-depth integration of "Cache +" multiple business formats.

Suzhou, Jiangsu: Spring tea mining, agriculture, culture and tourism integration to promote consumption

Recently, the Jiangnan area has entered the tea picking season. In Dongting Mountain, Suzhou, Jiangsu, the Biluochun tea here has been fully picked. At present, in the 10,000-acre tea garden in Wuzhong District, Suzhou City, tea farmers are picking the first tender buds of this year. In recent years, the local tea industry has also actively explored innovative paths. Through cross-border integration with food, beverages, beauty and other fields, it has developed more than 30 new tea drinks and derivative products such as Biluochun Milk Tea and Biluochun Ice Cream, giving traditional tea higher added value.

Anhui: Special spring bamboo shoots feast food in the forest

Spring rain moistens all things, and spring bamboo shoots break through the ground. In Fuxi Township, Huizhou District, Huangshan, Anhui Province, after a spring rain, the spring bamboo shoots in the bamboo forest are about to break out of the ground. The Spring Bamboo Banquet is a special delicacy in spring in the mountainous areas of southern Anhui Province. The most fragrant one is the Spring Sanqing. Spring bamboo shoots can also be mixed with various Huizhou foods, blending the spring scenery all over the mountains into a table of lively and fragrant bamboo shoot feast.

Maoming, Guangdong: Lychee flowers bloom on the branches, and the integration of culture and tourism adds momentum

Maoming, Guangdong is the largest lychee producing area in China. Today, the local 1.42 million acres of lychee forests are blooming like honey and are growing well. Recently, Maoming Gaozhou held a spring outing to attract buyers and tourists across the country to enjoy the sea of ​​lychee flowers. At the event site, the specialty agricultural product exhibition area also attracted many tourists to stop and taste. The local area uses the combination of "flower viewing and scenic spots + on-site tasting" to allow more people to recognize and taste Maoming lychees, and seize the initiative for the upcoming peak lychees sales season.

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