Colorful activities welcome traditional festivals "Tourism +" innovative model refreshes new vitality in the cultural and tourism economy

CCTV.com2025-05-05

CCTV News: March 1 is the second day of the second day of the lunar calendar. In recent days, various parts of China have held special folk activities to welcome traditional festivals and hope for a good weather and a bumper harvest in the new year.

In Liangjiazhai Township, Yun County, Yangquan City, Shanxi Province, under the night sky, the iron flowers are shining in the ancient village; on the banks of the Hutuo River, everyone sets out river lanterns to pray for blessings. As a provincial intangible cultural heritage, the Liangjiazhai Township River Lantern Festival has a history of more than 800 years. Every year on the second day of the second lunar month, everyone will place their good wishes on the river lanterns, hoping to get a good start. The local area also held a colorful community fire performance to present a cultural feast to tourists.

Inner Mongolia Xilingol League held the "February 2 Dragon Rising Head" ice and snow rally, attracting nearly 3,000 cars, tens of thousands of contestants and tourists from all over the country to gather in the grassland, injecting different vitality into the cultural and tourism market in spring. From the vast snowfields in the hinterland of Hunshandake Sands to the winding grassland natural roads in Doron, to the fusion of ice and snow at the foot of the Xilinhot volcano, the riders are immersively feeling the visual shock of "half ice and snow, half flame".

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