CCTV News: In winter, Sichuan has rich ice and snow tourism resources and diverse gameplay. In recent years, the local area has been deeply engaged in the ice and snow track, and a large number of unique ice and snow consumption scenarios and services have emerged, realizing the deep integration and development of multiple industries such as culture, sports, tourism and commerce, and becoming the "first choice for ice and snow tourism in the south."

Sichuan is located in the climatic dividing line between the north and south of China and the edge of the Qinghai-Tibet Plateau. Its unique geographical location makes it rich in ice and snow resources, making it the most suitable area for ice and snow sports tourism in southern China. Unlike the majestic and vast and heroic ice and snow in the north, in Sichuan, ice and snow are often associated with mountains and rivers and green, with a unique gentle charm.

In the past few days, the Wawushan Scenic Area in Meishan City, Sichuan Province has once again ushered in "commercial". Wawu Mountain is the second largest table mountain in the world and the largest in Asia. The top of the mountain is as flat as a table, and the snow covers for more than half a year. At the top ski resort, visitors can ski under the guidance of professional coaches, or experience special ice and snow projects such as passionate snow circles, snow off-road vehicles, snow excavators, and canopy walks.

The local area is also constantly expanding the new track of the "Ice and Snow Economy". The Ice and Snow Mountaineering Challenge launched this year is particularly popular: contestants go up the mountain along the ladder trail and cross the soft snow all the way. They can not only experience the fun of climbing, but also enjoy the picturesque snow scenery along the way. Since December last year, a total of 420,000 tourists have been attracted.

Competer Li Mengyao said: "I feel that this method is very healing. While climbing the mountain and watching the snow scene, you can also get good medals. All the sweat we have paid is worth it." Qi Mingxia, manager of the Comprehensive Service Department of the Visitor Center of Wawu Mountain Scenic Area in Sichuan, said: "This year we focused on creating a diverse scene of 'Ice and Snow+'. During the Spring Festival, the scenic spot received more than 100,000 tourists, an increase of 35% year-on-year, driving the revenue of surrounding homestays and catering 120%. "

As the first national ski resort in the country and the only national ski tourism resort in the south, Xiling Snow Mountain, located in Dayi, Chengdu, has been constantly innovating in recent years and establishing a "full-time, all-region, and panoramic" product system. This year, the "Xiling Forest Classroom" study and education activities and youth skiing winter camps were also launched, bringing vivid and interesting natural practice and sports training to students.

This winter, Sichuan also issued a "Winter Tour Sichuan" cultural and tourism consumption gift package and inbound tourism incentive policies, and the popularity of ice and snow tourism further radiates to surrounding provinces and cities, the whole country, and even Southeast Asia and overseas regions.

According to comprehensive calculations of third-party big data, during this year's Spring Festival holiday, Sichuan received more than 63 million tourists and had a total tourism consumption of nearly 35 billion yuan. Chengdu, which has many ice and snow tour attractions and indoor and outdoor ski resorts, has attracted a total of 206,000 visitors to the ice and snow tour.