"The peak season is more prosperous" and "the off-season is not slow" The film market continues to release consumer vitality

CCTV.com2025-05-01

CCTV News: After the Spring Festival holiday, the film market remains hot. Localities have introduced policies to benefit the people to bring high-quality movies to people.

The online platform recently announced the top ten ticket cities for the 2025 Spring Festival. Shanghai, Beijing, Chengdu, Chongqing and Guangzhou rank among the top 5 in the city's box office, with Shenzhen, Suzhou, Hangzhou, Wuhan and Xi'an following closely behind. The reporter found that many screening halls were almost filled.

Movie viewing coupons help the movie market "off-season is not slow"

The emergence of the Spring Festival movie viewing craze is not only the unprecedented high enthusiasm for viewing the audience, but also the assistance of activities such as "New Year's Eve, Welcome the New Year - National Film Consumption Season" launched by the State Film Administration and other relevant units. The movie consumption coupons launched by various places have effectively extended the cultural consumption cycle, achieving "more peak season" and "not less off-season". Among them, Beijing invested 33 million yuan in movie viewing subsidies during the consumption season.

The film market continues to release consumption vitality

During this year's Spring Festival, various places also drove surrounding consumption through the "movie +", and the sales of catering and surrounding products in the cinema are booming.

"Nezha 2" landed in North America and it is hard to get a ticket

This year's Spring Festival, the Chinese animated film "Nezha: The Devil Child's Trouble" topped the box office list of Chinese film history. On the 8th local time, "Nezha 2" held a North American premiere in Los Angeles, USA, and will be fully released in North American theaters on February 14 local time. The distributor of the film revealed that "Nezha 2" is very popular with an attendance rate of more than 90%.

The promotional video of "Nezha 2" also landed on the big screen in the New York Times Square. In several busy subway stations in New York, the poster of "Nezha 2" was unveiled on the electronic screen.

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