This year's Spring Festival is called "the strongest Spring Festival in history". As of 9:00 on February 5, 9.51 billion yuan set a historical record for the Spring Festival box office, and 187 million people also set a new record for the number of moviegoers in the Spring Festival.

The cumulative box office of the movie "Nezha: The Devil Child's Trouble" exceeded 5.776 billion yuan, and it took only 8 days and 5 hours to top the box office list of Chinese film history! In the reports of Taiwanese media, the most common words are: "the world's number one" and "beyond North America". More and more Taiwanese people have seen the unstoppable popularity of mainland movies.

In "Nezha: The Devil Child's Trouble", in addition to the exquisite visual effects, the design of some characters and scenes is not only full of imagination, but also closely integrated with Chinese traditional culture. A Taiwanese media published an article pointing out that the film uses more than 1,900 special effects shots, and is closely integrated with Chinese traditional culture in various aspects such as scripts, stories, and characters. The production team created the film in five years, which ultimately attracted widespread praise and set an unprecedented good result.

""Nezha: The Devil Child's Trouble" is the story of the Chinese people!" Taiwan's former naval captain Lu Lishi proudly said that the "Black Myth: Wukong" we discussed half a year ago is also the story of us Chinese people, and mainland China has a very high recognition of history and culture.

"The development of the mainland in the film and television industry has reached the forefront of the times!" Taiwan's current affairs commentator Jie Wenji believes that Nezha is a traditional Chinese mythological story figure. There are many such materials in the five thousand years of culture. These stories are familiar to Chinese people on both sides of the Taiwan Strait. Coupled with the shock of good theaters and sound effects, it is a very modern enjoyment.

Taiwan's United Daily News, combined with the analysis of the island's film market, believes that this year's Spring Festival, Taiwan has rarely launched "local New Year's films". In contrast, in mainland China, the top three box offices during the Spring Festival are all handled by mainland local movies. Among them, "Nezha: The Devil Child's Trouble" has sold out over NT$10 billion, with one increase and one increase, and the current situation of Taiwanese movies is worrying.

The article points out that judging from the success of "Nezha" and "Fengshen", Taiwan's film themes are set for their own limitations, and even the taillights of mainland cars cannot be seen.

In addition to the hot box office, many movie derivatives and co-branded products have been sold. This year's Spring Festival movies have launched peripheral products through cross-border linkages, among which "Detective Tang 1900" cooperates with 27 trendy brands, covering categories such as clothing, toy blind boxes, etc.

There are 12 consumer brands in "Nezha: The Devil Child's Trouble" in cooperation, 9 of which are derivative cooperation. The blind box products jointly launched with toy brands are out of stock in many places across the country, and online shipments have been scheduled to be after April 20.

This spring, the records of Chinese films have been refreshed again and again, and the cinemas are lined up in long queues and full. All of these prove that sincere creation is always protected by the audience. New records, new starting line, the future of Chinese films is brilliant!