CCTV News: February 1st is the fourth day of the Chinese New Year. During the 2025 Spring Festival holiday, various parts of China carried out colorful cultural activities, and people visited temple fairs, enjoyed the lanterns, and saw the beautiful scenery, and felt the strong New Year atmosphere. Qufu, Shandong: Ming Dynasty celebrates the Chinese New Year, intangible cultural heritage celebrates the New Year

During the Spring Festival, Confucius' hometown, Qufu, Shandong, held a variety of performances of "Mingli Chinese New Year" and intangible cultural heritage and folk performance activities. Hundreds of drones were transformed into festival patterns such as "Si Si Ruyi" and "Fireworks Year Year", intertwined with the colorful auspicious clouds and gorgeous fireworks, dazzling.

The intangible cultural heritage project ironsweaves and technology are integrated, and the sparks are like scattered stars, illuminating the night sky. Various intangible cultural heritage projects and folk performances such as bench dragon parade, double face change, and pedaling performances also took turns to perform during the day, and the wonderful performing activities filled the atmosphere of the New Year. Dujiangyan, Sichuan: Ancient rhyme celebrates the New Year

In Dujiangyan, Sichuan, activities such as the city gate opening ceremony, Qingcheng martial arts performance, etc. were wonderfully staged, attracting many citizens and tourists to gather. In Qingcheng Mountain-Dujiangyan Scenic Area, "Bai Suzhen at Qingcheng Mountain" opens good luck to tourists in the Year of the Snake. During the New Year's Garden Party, tourists experience the combination of culture and tourism, technology, games and movies, and immersively feel the charm of Tianfu culture. Sansha, Hainan: The Spring Festival Gala in the Islands and Reefs celebrates the Happy Chinese New Year

In Sansha, Hainan, the Spring Festival Gala with the theme of "Xisha, My Lovely Hometown" was held in Yongxing Community. The vast number of cadres, the masses and officers and soldiers developed their own talents, and more of the simple fireworks and warm neighborly feelings, showing the joyful and festive atmosphere of Sansha.

On Jinqing Island and Zhaoshu Island, the lively Spring Festival Gala was launched simultaneously. Cadres, staff, families and fishermen used wonderful programs to tell the moving stories of the island guardians and conveyed their firm belief in sticking to the sea and borders. Langfang, Hebei: Beautiful lights pray for blessings and a Chinese New Year in Youth

In Langfang, Hebei, only nearly 800 cast members of the Dream of Red Mansions and Drama Fantasy City Scenic Area held lanterns and led tens of thousands of viewers to a night tour, making tourists feel like they were entering a dream journey through time and space. The Kongming lantern array composed of drones was released together, and the lights gathered into a brilliant "galaxy", and tourists present made a wish for the New Year together. Shijiazhuang, Hebei: New Year is blooming, and the flowers in the Botanical Garden compete for the New Year

During the Spring Festival, the Shijiazhuang Botanical Garden in Hebei exhibited more than 40,000 plants and flowers of various colors, including tulips, daffodils, phalaenopsis, plum blossoms, orchids and other characteristic plants. The gardener also arranged three plant landscape walls in the flower exhibition hall and the tropical plant exhibition hall, with the theme of graceful butterfly dancing, colorful music and vitality, which attracted many tourists to take photos and check in. Yangtze River Delta: Ancient towns have rich cultural and tourism activities. "Intangible cultural heritage" performances have been continuously

In the past two days, ancient towns in various places have launched various cultural and tourism activities, including intangible cultural heritage exhibitions, free ancient style dress-ups, water wedding performances, etc., attracting a large number of tourists to take photos and check in.

On January 30, in Luzhi Ancient Town, Suzhou, Jiangsu, performances such as martial arts, dance, and opera are being performed in every corner of the scenic spot. During the Spring Festival, there will be different types of folk performances here from 2 pm to 9 pm every day. In addition, tourists can also enjoy the beautiful scenery of the water town, enjoy tea and experience intangible cultural heritage projects.

Wang Liejun, head of the Performing Arts Project in Suzhou, Jiangsu Province, introduced that the majority of tourists in the Luzhi Ancient Town were the elderly. After these activities were launched during the Spring Festival, the proportion of young tourists has reached more than 60%. The average daily passenger flow during the Spring Festival is around 5,000. It is estimated that the total passenger flow will be around 35,000 during the Spring Festival holiday, an increase of 50% year-on-year.

In the Yellow Wine Town of Shaoxing, Zhejiang, a water Songyun wedding ceremony performance is underway. The two boats came towards each other, and the actors were wearing Song Dynasty wedding costumes and interacted with tourists on the shore, attracting admiration and laughter. In addition, the scenic spot also provides tourists with free local specialty rice wine drinks to celebrate the New Year.

The three ancient towns of Jianhu, Keyan and Lu Town in Keqiao, Zhejiang are also lively. The scenic spot not only sets up phoenix dances flying in the sky, Jianhu New Year, Hanfu parade and other links, but also prepares local specialty food for tourists to create a New Year intangible cultural heritage market, allowing tourists to experience the scenery of the ancient town while eating, drinking and having fun.

Xu Momo, a senior researcher at Tongcheng Research Institute, introduced that the search volume of "intangible cultural heritage" throughout the Spring Festival increased by more than 150% year-on-year. After this "intangible cultural heritage" Spring Festival, I think the intangible cultural heritage culture in various places will become a new weather vane for tourism in 2025.