News from CCTV: The Central Economic Work Conference held recently proposed to actively develop the first-run economy. The first-run economy refers to the first release of new products by companies, the opening of first stores, and the launch of new business formats, new models, and new services. and new technologies, etc. Experts say that the initial launch economy will help more innovative goods and services enter the market and amplify the driving role of consumption in economic growth.
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In a shopping mall in Beijing that focuses on young people's consumption, a department store called "Mini Box" collects hundreds of trendy items in different categories such as domestic beauty products, aromatherapy, and cultural creations.
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The person in charge of the company told us that they opened this first domestic store in October last year. Unexpectedly, the market response was beyond expectations, and they are currently preparing for other branches.
As large as a new business format or model, or as small as a new product, it can become the highlight of the launch economy. The first store economy originated from the first store economy, which initially referred to some foreign brands opening their first stores in China. Generally speaking, the gathering of first stores and first shows can best reflect the business vitality, innovation ability, fashion leadership, etc. of a place; for consumers, the first store economy brings new consumption experiences and can also satisfy everyone’s desire for new things and The pursuit of quality life.
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This bookstore has innovatively set up a shared space, charging 56 yuan per hour, with buffets, where consumers can read, work or chat.
The new consumption format combines urban renewal and first store innovation to bring more popularity to the entire business district. Data shows that Beijing is expected to add more than 900 new first stores in 2024, and has also launched 12 global launch centers such as Wangfujing Pedestrian Street and Shougang Park; Shanghai has released 25 global new product launches and new landmarks such as Zhang Garden and Xintiandi. . The Ministry of Commerce of China recently revealed that it will speed up the issuance of policy documents to promote the first-tier economy and guide various localities to find accurate positions and develop the first-tier economy according to local conditions.
